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26 ATS Homekraft Jobs

Dy. Manager, Marketing & Communications

7-12 years

Noida

1 vacancy

Dy. Manager, Marketing & Communications

ATS Homekraft

posted 3mon ago

Job Description

As Deputy Manager of Marketing and Communication, you will support the comprehensive marketing efforts of the company, including digital marketing, social media, and both above-the-line (ATL) and below-the-line (BTL) strategies. You will assist in achieving the Management Plan and key performance indicators, manage budgets, and contribute to both short- and long-term marketing projects. Additionally, you will collaborate with PR and ad agencies and coordinate with other key business managers within the HomeKraft team.

Minimum Requirements
  • MBA with 7+ years of relevant experience in marketing, preferably real estate industry,
    handling supervisory position, or an agency experience handling the entire marketing function
    of various clients.
  • Strong understanding and experience in BTL including OOH media, collaterals, events etc
Nice to Have
  • Experience with marketing analysis and technical knowledge of web analytics.
  • Certifications in digital marketing (e.g., Google Analytics, Google Ads)
Key Responsibilities
  • Marketing Portfolio Brand Development: Assist in restructuring the company s marketing portfolio, collaborating with senior management and the creative team to manage the brand effectively and maintain a strong market presence.
  • Site Branding: Develop and implement branding strategies for the website and physical locations to ensure a cohesive brand identity.
  • Collateral Development: Create and manage marketing materials, including brochures and sales collateral, to effectively communicate product offerings and value propositions.
  • Customer Business/Channel Partner Meetings: Organize and facilitate meetings with customers and channel partners to strengthen relationships, gather feedback, and explore collaborative opportunities.
  • Below The Line (BTL) Marketing: Plan and execute targeted marketing campaigns that engage specific audiences through direct marketing, events, sponsorships, and promotions. Focus on measurable outcomes to enhance customer engagement and drive sales.
  • Brand Identity Management: Help ensure consistency and cohesiveness in the company s brand identity across all marketing efforts, enhancing brand awareness and recognition.
  • Budget Management: Contribute to setting and managing the marketing budget, ensuring optimal allocation of resources to maximize return on investment while maintaining cost- efficiency.
  • Employee Value Proposition (EVP) Promotion: Assist in developing and promoting the company s Employee Value Proposition (EVP) through digital channels to attract and retain top talent, enhancing the employer brand.
  • Cross-Department Collaboration: Collaborate with senior management and department heads to align marketing strategies with broader business goals, ensuring that marketing efforts drive growth and support key objectives.
  • Market Competitor Analysis: Monitor market trends and competitor activities, adjusting strategies as needed to capitalize on opportunities and mitigate risks.
  • Agency Vendor Management: Act as a key point of contact with creative, media, and PR agencies for executing marketing campaigns, ensuring alignment with brand goals and marketing strategies.
  • Out of Home (OOH) Marketing: Design and implement OOH advertising strategies, including billboards, transit ads, and experiential marketing installations, to increase brand visibility and reach target audiences in high-traffic areas.
Key Performance Measures
  • Increase brand visibility.
  • Enhance customer and business partner engagements and experience.
  • Drive sales revenue.
  • Foster innovation in marketing strategies.

Employment Type: Full Time, Permanent

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Top ATS Homekraft Marketing Manager Interview Questions

Q1. How much types of formwork is going on at current site?
Q2. What are various clauses in SCC & GCC
Q3. Total flot which we can delay the project without delay finish date
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What people at ATS Homekraft are saying

What ATS Homekraft employees are saying about work life

based on 133 employees
51%
58%
59%
97%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

ATS Homekraft Benefits

Health Insurance
Free Transport
Job Training
Cafeteria
Work From Home
Soft Skill Training +6 more
View more benefits

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