Marketing Communications Senior Specialist

The Marketing Communications Senior Specialist plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins brand presence, engage target audiences, and drive business growth. The role collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provide insights to optimize marketing initiatives.

Key Responsibilities:

• Drive communications planning and execution for Engine and Components Business Units in Cummins India region.
• Provide brand management and marketing communications support for all customer engagements, new product launches, and external events.
• Partner with BU Leaders on leadership and internal communication initiatives, including town halls, DE&I initiatives, key observance days, and plant milestones.
• Manage the BU s presence on social media platforms, ensuring alignment with brand and communication strategies.
• Create and oversee integrated marketing plans, ensuring adherence throughout the year.
• Develop and execute integrated marketing communication plans and assets, collaborating with stakeholders and subject matter experts.
• Monitor and track marketing communications projects and events, presenting findings to stakeholders.
• Create and coordinate engaging and relevant content for various marketing channels, including web, social media, email marketing, and marketing collateral.
• Stay updated on industry trends, competitor activities, and customer preferences to refine marketing strategies.
• Plan and execute virtual and in-person events to create memorable experiences and deepen connections to the Cummins brand.
• Analyze and optimize campaigns and marketing initiatives based on key performance metrics.
• Manage and support marketing budgets and financials.
• Utilize digital marketing tools and strategies to enhance brand outreach and engagement.
• Plan and execute digital marketing campaigns, leveraging analytics to track and improve performance.

Education, Licenses, Certifications:

• Bachelor s degree or equivalent in Marketing, Communications, or a related field is required.

Skills and Experience:

• Digital marketing experience preferred.
• Experience in a global organization preferred.
• Client/account management experience preferred.
• B2B marketing experience preferred.
• Strong project management skills with the ability to meet deadlines.
• Creative thinker with attention to detail.
• Strong analytical skills with proficiency in marketing analytics tools.
• Ability to work collaboratively in a team-oriented environment.

Competencies:

• Values Differences - Recognizing and leveraging the value of diverse perspectives and cultures.
• Brand Management - Establishing a competitive advantage through brand positioning and recognition.
• Digital Media Savvy - Utilizing emerging digital media strategies, including email automation, social media, and content management systems.
• Storytelling - Crafting compelling narratives that resonate with target audiences.
• Action-Oriented - Tackling new opportunities and challenges with urgency and enthusiasm.
• Collaboration - Building partnerships and working effectively with others to achieve shared goals.
• Effective Communication - Delivering clear and audience-specific communications across multiple channels.
• Accountability - Ensuring personal and team commitments are met.
• Financial Acumen - Understanding key financial indicators to support business decision-making.
• Data Analytics - Interpreting and utilizing qualitative and quantitative data for data-driven decision-making.
• Articulating Value Proposition - Demonstrating the strengths and applications of products, solutions, and services to customers.
• Marketing Plan Management - Applying the principles of product, price, promotion, and placement to develop effective marketing strategies.