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120 Cummins Jobs

Marketing Communications Senior Specialist

4-8 years

Pune

1 vacancy

Marketing Communications Senior Specialist

Cummins

posted 29d ago

Job Description

The Marketing Communications Senior Specialist plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins brand presence, engage target audiences, and drive business growth. The role collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provide insights to optimize marketing initiatives.

Key Responsibilities:

  • Drive communications planning and execution for Engine and Components Business Units in Cummins India region.
  • Provide brand management and marketing communications support for all customer engagements, new product launches, and external events.
  • Partner with BU Leaders on leadership and internal communication initiatives, including town halls, DE&I initiatives, key observance days, and plant milestones.
  • Manage the BU s presence on social media platforms, ensuring alignment with brand and communication strategies.
  • Create and oversee integrated marketing plans, ensuring adherence throughout the year.
  • Develop and execute integrated marketing communication plans and assets, collaborating with stakeholders and subject matter experts.
  • Monitor and track marketing communications projects and events, presenting findings to stakeholders.
  • Create and coordinate engaging and relevant content for various marketing channels, including web, social media, email marketing, and marketing collateral.
  • Stay updated on industry trends, competitor activities, and customer preferences to refine marketing strategies.
  • Plan and execute virtual and in-person events to create memorable experiences and deepen connections to the Cummins brand.
  • Analyze and optimize campaigns and marketing initiatives based on key performance metrics.
  • Manage and support marketing budgets and financials.
  • Utilize digital marketing tools and strategies to enhance brand outreach and engagement.
  • Plan and execute digital marketing campaigns, leveraging analytics to track and improve performance.

Education, Licenses, Certifications:

  • Bachelor s degree or equivalent in Marketing, Communications, or a related field is required.

Skills and Experience:

  • Digital marketing experience preferred.
  • Experience in a global organization preferred.
  • Client/account management experience preferred.
  • B2B marketing experience preferred.
  • Strong project management skills with the ability to meet deadlines.
  • Creative thinker with attention to detail.
  • Strong analytical skills with proficiency in marketing analytics tools.
  • Ability to work collaboratively in a team-oriented environment.

Competencies:

  • Values Differences - Recognizing and leveraging the value of diverse perspectives and cultures.
  • Brand Management - Establishing a competitive advantage through brand positioning and recognition.
  • Digital Media Savvy - Utilizing emerging digital media strategies, including email automation, social media, and content management systems.
  • Storytelling - Crafting compelling narratives that resonate with target audiences.
  • Action-Oriented - Tackling new opportunities and challenges with urgency and enthusiasm.
  • Collaboration - Building partnerships and working effectively with others to achieve shared goals.
  • Effective Communication - Delivering clear and audience-specific communications across multiple channels.
  • Accountability - Ensuring personal and team commitments are met.
  • Financial Acumen - Understanding key financial indicators to support business decision-making.
  • Data Analytics - Interpreting and utilizing qualitative and quantitative data for data-driven decision-making.
  • Articulating Value Proposition - Demonstrating the strengths and applications of products, solutions, and services to customers.
  • Marketing Plan Management - Applying the principles of product, price, promotion, and placement to develop effective marketing strategies.

Employment Type: Full Time, Permanent

Read full job description

Cummins Interview Questions & Tips

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Top Cummins Marketing Communications Interview Questions

Q1. If you have to complete a task which requires 18 man hours & if you need to deliver the same by the end of the day? How would you do it.
Q2. Tell me one part which you have designed? What were the considerations during it.? Which departments were involved?
Q3. How do you verify the design & how do you validate it. DFMEA, iDFMEA, DVP-R
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What Cummins employees are saying about work life

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Flexible timing
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Financial wellness
Health and Wellness
Continuing Education
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Inclusion and Equity
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Health Insurance
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Cummins Pune Office Location

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Pune, Maharashtra Office
Tower A, 5th Floor, Survey No. 21, Balewadi Pune – 411 045, Maharashtra, India Pune, Maharashtra

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