Communications Specialist - Senior

Job Summary:

Supports Communications initiatives across the function, manages projects and ongoing initiatives.

Key Responsibilities:

Leads and maintains project, account, and vendor management. Solves non-routine cross-functional problems. Contributes to strategy and planning. Maintains and develops relationships with stakeholders/leaders/vendors. Builds, contributes, leads, executes strategic communications planning (marketing promotional plan/communications plan). Leads tactical execution of marketing and/or communications plans. Identifies and contributes to process improvement and functional excellence. Simplifies complex messages. Writes, edits, and creates content and strategic messaging and adheres to relevant style guide. Learns, adheres to, represents, and champions Cummins brand. Manages, supports, maintains budget/financials. Event preparation and execution. Leads functional training, creates and delivers presentations. Compiles, analyzes, and utilizes metrics, data, and analytics. Understands digital tools, trends, and channels.

• Develop and implement internal communication strategies aligned with business objectives and the global communication framework.
• Act as a trusted advisor on communication strategies that enhance employee engagement.
• Partner with functional and business leads to craft compelling messages for key initiatives, announcements, and events.
• Foster a sense of purpose and belonging by promoting Cummins mission, values, employer branding initiatives and strategic priorities through internal channels.
• Create, edit, and curate content for various internal communication channels, including newsletters, intranet, videos, town halls, and emails.
• Ensure all content reflects the Cummins brand tone, voice, and messaging.
• Own the management of ELOQUA and Connect
• Oversee the internal communication channels, ensuring they are dynamic, user-friendly, and effective.
• Evaluate and introduce innovative communication tools and technologies.
• Plan and execute internal events, such as employee town halls and any other strategic events
• Align event messaging with the overall communication strategy.
• Monitor the effectiveness of communication strategies and campaigns through surveys, analytics, and feedback.
• Provide regular reports and recommendations for continuous improvement.
• Train the CRG members on Internal Communications best practices, deployment of self-service toolkit
• Plan and execute the facility branding requirements for all Cummins locations in India.

Competencies:
Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.

Business Writing - Writes business messages using appropriate grammar and style guidelines for the given format or publication and target audience; simplifies complex information into messages relevant to the target audience.

Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.

Digital media savvy - Leverages current and emerging digital media strategies (e. g. email automation, social media, content management systems, etc. ) to influence buyer behavior or target audiences to a desired action.

Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.

Being resilient - Rebounding from setbacks and adversity when facing difficult situations.

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Demonstrates self-awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.

Persuades - Using compelling arguments to gain the support and commitment of others.

Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e. g. process change, tool, product, service, etc. ) to meet or exceed the customers or stakeholders needs or expectations or to provide value.

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Education, Licenses, Certifications:
College, university, or equivalent degree in communications, marketing, or a related subject required.

Experience:
Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content) .
Graphic design skills, visual communications channel capabilities preferred.
Experience with a global organization preferred.
Client/account management preferred.
System integration/account management for marketing roles preferred.
6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
B2B experience preferred.