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4-5 years

Kolkata, Mumbai, New Delhi + 4 more

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Multi Property Director of Marketing

Marriott International

posted 15hr ago

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Job Description

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations

Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel

CANDIDATE PROFILE

Education and Experience

Required:

High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area

CORE WORK ACTIVITIES

Managing Marketing Communications Activities

Develops an annual communications plan with specific goals and budgets as outlined in the hotels marketing plan/communications manual

Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress

Compares actual achievements against goals on a regular basis and takes corrective action

Assists the DOM in the planning of all mailing activities, and oversees their execution

Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate

Prepares on a timely basis the monthly sales & marketing communications report

Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office

Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library

Supervises operations of the in-house art department

Monitors activities of competitor hotels and trends within the industry

Managing Public Relations Activities

Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours

Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system

Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

Prepares press releases for appropriate targeted media, locally, regionally and internationally

Works closely with the corporate and international press offices on developing story angles

Plays a key role in community and government relations as well as VIP handling

Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships

Creates and organizes press promotional activities

Participates in the press events/trips organized by the regional PR offices as required

Conducts press blitzes when appropriate

Ensures press kit information is comprehensive and kept up-to-date

Managing Advertising Activities

Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns creative and media plans

Maximizes advertising budget by ensuring that the hotels creative message and media activities are consistent with the advertising of sister hotels and the company group advertising

Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message

Reviews the hotels market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments

Monitors and maintains media schedules as well as prompt settlement of accounts

Managing Direct Marketing Activities

Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected

Assists the DOM in the planning, implementation and tracking of electronic marketing activities

Maintains budget control

Manages Collateral

Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual

Ensures hotel information is updated regularly on the internet/intranet

Supervises the production and quality of all displays and temporary signage in hotel public areas

Supervises and budgets for quality gift items as appropriate

Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual

Supervises the in-house graphic designer and/or print shop

Marriott International is an equal opportunity employer

We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture

We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law

Employment Type: Full Time, Permanent

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Director Marketing salary at Marriott International

reported by 2 employees with 10-12 years exp.

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₹20.7 L/yr - ₹26.4 L/yr

53% less than the average Director Marketing Salary in India

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