Manager - Category Trade Marketing - FMCG - IIM/ISB/MDI/FMS (7-15 yrs)

CTMM

Functional Reporting: Head - CM

Administrative Reporting: Head - CM

Location: Ahmedabad

Role Purpose:

The CTMM will be responsible for developing and executing trade marketing strategies that drive sales, enhance brand visibility, and strengthen partnerships with key channel partners. The ideal candidate will collaborate closely with sales, marketing, and category management teams to align brand objectives with channel-specific needs, ensuring effective implementation of promotional campaigns and achieving business goals.

Key Accountabilities/ Responsibilities:

1. Financial:

- Manage the trade marketing budget effectively, ensuring optimal allocation of resources across various initiatives.

- Track spending against budget, providing regular updates to management on campaign ROI and key metrics.

- Ensure all activities are executed within allocated budgets and in compliance with company policies.

2. Customer:

- Build and maintain strong relationships with channel partners (e.g., distributors, wholesalers, and retailers) to ensure alignment on brand strategies and promotions.

- Conduct regular business reviews with key partners to analyze performance, identify opportunities, and address challenges.

- Act as the main point of contact for Customer Marketing initiatives, ensuring smooth communication and collaboration between internal teams and external partners.

3. Process:

- Develop and implement channel-specific trade marketing strategies to support sales growth and brand visibility within the Customer Marketing segment.

- Design and execute promotional activities, including in-store promotions, merchandising, point-of-sale (POS) materials, and trade incentives tailored to various customer segments.

4. People:

- Gather and analyze market data, competitor activities, and customer feedback to identify trends and adjust trade marketing plans accordingly.

- Provide training and support to sales teams on trade marketing programs, POS materials, and campaign execution.

Key Deliverables:

- Strong understanding of FMCG sales dynamics, customer behavior, and trade marketing principles.

- Excellent analytical skills with the ability to interpret sales data, market trends, and customer insights.

- Exceptional communication and presentation skills for engaging with internal teams and external partners.

- Strong project management skills, with the ability to manage multiple initiatives simultaneously.

- Creative problem-solving abilities and a results-oriented mindset.

Other Requirements:

- Proficiency in MS Office, Excel, and data analysis tools.

- Experience with CRM systems and trade promotion management software is a plus.

- Willingness to travel for market visits and partner meetings as required.

Key Interactions:

1. Internal stakeholders: ASMs, SOs, BCEMs, Sales IT, Trade marketing.

2. External stakeholders: Training and content creation agencies, Channel partners, DSRs, PSMs, ISRs.

Key Dimensions:

1. Financial Dimensions: Managing Capability agenda budget

2. Team: Individual Contributor

Educational Qualifications:

- PG Degree in Marketing from Tier 1/2 B-School

Experience (Type & Nature):

- 7+ years of experience in trade marketing, channel management, or sales within the FMCG sector.

- Proven track record in developing and implementing trade marketing strategies for different customer channels

Functional Competencies:

- Sound knowledge and understanding of FMCG industry / Competitors and latest emerging trend.

- Data analysis and interpretation.

- Ability to think strategically and translate complex information/data into clear actions.

- Cross functional collaboration.

- Communication and presentation.