Johnson & Johnson - National Marketing Head - Vision Care Segment (10-20 yrs)

National Marketing Head - Vision Care India

Band Level: 30

Reporting to: Business Unit Leader- Vision Care India

Purpose:

- The National Marketing Head for Vision Care India will lead the marketing strategy for the India market, driving innovation and excellence to enhance Johnson & Johnsons presence, competitiveness and category leadership in Vision Care.

Key Responsibilities:

- Develop and implement marketing strategies that align with the overall Vision Care strategy, with a focus on market share growth and brand leadership.

- Lead marketing campaigns that drive the growth trajectory of the contact lens category by driving contact lens penetration, consumption and eye health awareness in India.

- Leverage deep market insights to formulate innovative go-to-market strategies and business models.

- Demonstrate a consumer first mindset and own demand generation for the brand

- Collaborate with cross-functional teams to align marketing efforts with broader company objectives, ensuring cohesive brand messaging.

- Build and nurture a high-performing marketing team, capable of driving impactful marketing initiatives.

- Ensure all marketing activities are in compliance with regulatory and ethical standards.

- Collaborate with regional and functional leaders to ensure marketing strategies are aligned with broader company objectives.

Working Relationships:

- Internal: Business Unit Leader, Sales, Professional Affairs, and other cross-functional teams; STAR Cluster and regional marketing teams

- External: Industry key stakeholders, marketing agencies, and strategic business partners, Eye Care Professionals

Key Accountabilities:

Strategic Leadership:

- Lead the development and execution of Vision Care marketing strategies in India.

- Drive the delivery of powerful marketing campaigns to accelerate the contact lens category and eye health trajectory.

- Shape and implement strategies to grow category leadership and market share.

- Demonstrate customer centric and digital first mindset

- Drive innovation in go-to-market strategies and business models.

Financial Performance:

- Drive competitiveness for the India Vision Care business unit.

- Ensure appropriate resource allocation and budget utilization of marketing resources.

- Ensure sustainable growth and strengthen business fundamentals.

- Lead teams towards the execution of category and connected commerce go-to-market approaches to drive market-leading growth and deliver against business goals.

Compliance and Ethical Business Practices:

- Advocate for and instill a strong culture of compliance throughout the organization.

- Ensure marketing activities are healthcare compliant and based on the Credo.

Team Leadership and Talent Development:

- Build, lead, and develop high-performing cross-functional teams.

- Provide coaching to grow organizational capability, bench strength, and leadership pipeline.

- Utilize market insights, customer objectives, and consumer trends to optimize business opportunities.

- Ensure right resourcing and investments to support building in-market capabilities.

Customer and Stakeholder Relationship Management:

- Lead and participate in top-to-top management business reviews with major customers, providing a consolidated view of global, regional, and country implications and opportunities.

- Engage with major customers and support market teams in implementing aligned business goals.

- Facilitate Johnson & Johnson becoming the preferred partner of choice in the Vision Care sector for optometrists and for key accounts and priority customers.

Requirements:

- Bachelors degree or above.

- Minimum of 10 years of experience in marketing within the healthcare or consumer goods sector, with proven success in brand management and marketing strategy.

- Proven track record of driving category growth and building strong consumer campaigns within the healthcare or consumer goods sectors.

- Exceptional skills in strategic thinking, marketing innovation, and communication.

- Strong leadership and stakeholder management abilities.

- A Strategic thinker with a strong commercial acumen and analytical mind who can drive insights-based marketing disruption

- A consumer centric, digital -first mindset

- Results and Performance Driven

- Preferred (as an Added Advantage) Eye care, retail and health care industry knowledge.

Primary Skill:

- Strategic thinking, marketing innovation, Stake holder Management