Johnson & Johnson - Professional Development Lead - Vision Care Segment (7-15 yrs)

Title of Position: Professional Development Lead, Vision Care INDIA

Reports to: BUD / General Manager, Vision Care INDIA

Purpose: Why the position exists?

- The Professional Development Lead aims to lead, develop, and guide the integration of educational and curriculum initiatives, with a primary focus on raising the standards of eye health professionals and enhancing awareness and fitting excellence of contact lenses.

- His/ Hers Key role would be to develop Strategies In line with Countries business objective.

- Accordingly Plan, Lead and Execute Fitting Training / NPI Launches and track and build data led insights on training

Working Relationships:

Internal and external contacts:

Internal:

- Direct Reporting and Regular engagement with Country BUD

- Cluster PD Lead: To empower with all training material and guidance to improve quality and engagement of professional training in the market

- Engage with Local Sales Team, Relevant India Cross Functional Team to build road map and execution plans for internal professional training

External:

- ECPs of IOs Top Stores & Medium Stores

- ECPs of NKAs GKB, Lenskart, Titan, Himalaya etc.

- Agencies, Trainers, etc.

Key Accountabilities:

Education and Curriculum Development:

- Lead Develop and Execute Professional strategy in line with countrys overall business objectives.

- Lead and shape the market professional strategy, market training plans and materials (such as educational 3D animations and videos), in execution of a fully integrated closed-loop professional and patient experience.

- Represent Indias Professional Lead for Internal stakeholders- Lead cross-functional teams to operationalize business strategies relevant to training that leverage innovation, digital technologies, and new methodologies that generate value, growing category penetration, and achieve business results.

- Develop relevant educational materials, tool kits, case studies, trials and ensure strong representation in the partnership stores IOs and NKAs

- Lead member of the local copy clearance process to ensure all technical / clinical information of JJVC India materials are factually correct and claims are fully substantiated for both internal and external communications

Raising Standards:

- Elevate Indias standard of education, Trials & execution in-market professional communications & engagement against business plans that grow ACUVUE Brand equity, usage, penetration, consumption, and loyalty.

- Co-create with marketing world-class ECP education & certification.

- Lead business analysis and development of an annual professional plan & content in line with strategic priorities to grow category and shares, countering competitor activities.

Team Leadership:

- Lead business-planning sessions, drive marketing initiatives, and act as a team leader managing resources of professional projects.

- Coach & mentor members that we will hire on requirement 3P project basis to engage with Key Stores via periodic catch up & project collaboration.

Awareness and Fitting Excellence:

- Engage, align, and collaborate with Local Vision Care team & STAR Professional Team in leveraging to develop groundbreaking patient & ECP communication campaigns, including online & offline/ in-store and large-scale events

- Support & influence the delivery of clinical claims regarding NPI execution and existing products.

Stakeholder Engagement and Thought Leadership:

- Align, leverage Local/ Star Professional guidance to support sales team gaining focus portfolio MS in Store via training and trails & check through regular - Mystery Shopping and other consumer/ competitor/ professional insight market research studies lead by Marketing

- Closely Collaborate to shape in-country efficient Professional Plan and execution and BME allocation for the same with clear plan tracking of Impact

- Lead & represent India key meetings as well as business reviews to maximize support for the country to accelerate growth.

- Foster market collaboration & DEI.

Ways of Working:

- Three-way transparent communication with local Markets & Cluster Professional Team

- Early alignment on key measures of success to ensure efficient use of time and resources

- Close working relationship with local Marketing, Sales Team ( IOs and NKAs); Compliance to ensure seamless & impactful execution, while ensuring Business Unit Head is kept informed and involved in key decision making processes

- This position plays a pivotal role in advancing education, raising professional standards, and increasing awareness and fitting excellence for contact lenses and ACUVUE brand lenses in the country.

Primary Skill:

- Professional Training