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5 MTR Foods Jobs

MTR Foods - General Manager - Marketing (10-14 yrs)

10-14 years

MTR Foods - General Manager - Marketing (10-14 yrs)

MTR Foods

posted 23d ago

Job Description

General Manager - Marketing - Eastern BU

Job Description:


Main Challenges in this Position:


- Own the Category/Categorized P&L- to drive profitable growth for the Category.

- Develop category & brand strategy.

- To independently manage marketing operations for the assigned category/set of categories.

- To work along a cross functional team to deliver on innovations within the category.

- To lead and develop a team of Marketing Managers.

Responsibility and Mandate:

- Ensure long term brand and business health of the categories.

- Ensure category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives- across traditional & new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins.

- Handling > Rs20 cr of budgets.

Main Tasks and/or Projects:

- Build and execute category plans- using a strong consumer lens.

- Own the P&L for the category.

- Lead the innovation projects for the category/ categories.

- Support sales with Below the Line activities.

Education & Experience:

- Master's in Business Administration from top 25 B schools.

- 10+ years' of work experience in sales and marketing in FMCG.

- Sound marketing concepts, analytics and interpersonal skills.

- Good understanding of business dynamics in India.

- Experience in packaged foods industry.

- Experience in managing a team of Brand Managers.


Functional Areas: Customer Service & Operations

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Prepare for Genaral Manager- Marketing roles with real interview advice

People are getting interviews at MTR Foods through

(based on 11 MTR Foods interviews)
Referral
Campus Placement
Company Website
Job Portal
18%
18%
18%
18%
28% candidates got the interview through other sources.
High Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.

What people at MTR Foods are saying

Genaral Manager- Marketing salary at MTR Foods

reported by 2 employees with 10-13 years exp.
₹40 L/yr - ₹51.2 L/yr
17% more than the average Genaral Manager- Marketing Salary in India
View more details

What MTR Foods employees are saying about work life

based on 249 employees
54%
84%
39%
99%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

MTR Foods Benefits

Health Insurance
Free Transport
Job Training
Free Food
Team Outings
Soft Skill Training +6 more
View more benefits

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