Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
- Gratuity calculator
  
  Check your gratuity amount
- HRA calculator
  
  Check how much of your HRA is tax-free
- Salary hike calculator
  
  Check your salary hike
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 2K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Engaged Employer

Capgemini

Compare

3.7

based on 41.8k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated IT/ITES Company - 2024

2013 Capgemini Jobs

Industry Marketing Lead

Capgemini Technology Services India Limited

3.7

based on 41.8k Reviews

12-14 years

Mumbai

Industry Marketing Lead

Capgemini

posted 1d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Salesforce Searching Portfolio B2B Sales Fitting

+ 9 more

Job Description

About The Role :

Analyze industry segment and account strategy, set up marketing plan working closely with the onshore marketing leads and industry, account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.

Understand the business plan and objectives and work closely to define a fitting marketing program to achieve their goals and grow their business.

Work with Industry Project Manager and project team to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses

Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), and industry sites.

Provide offshore support and project management for various account initiatives such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, Web services, offshore event support but not limited to these.

Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.

Engage with businesses and offering management to ensure solid value propositions and effective marketing campaigns.

Work closely with the Industry Project Manager to oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints. Work closely with the Industry Project Manager to track, measure, and report on all account-based marketing activity based on Sales KPIs and successes.

Primary Skill

Responsible for analyzing the business requirements, working on marketing strategy, owning, and leading all marketing initiatives aligned to the sector in collaboration with Key Stakeholders (on-shore Marketing Lead (cluster lead), MU Lead (Head of Automotive in the Americas), Group Sector Marketing Lead, BU Marketing Lead, Subject Matter Experts, Portfolio leads and Account Executives).

Ensure the successful delivery key projects aligned to the above strategy and plan in conjunction with project managers, creative partners and other members of the extended marketing, sector ecosystem.

Secondary Skill

Manage, mentor the diverse team of resources, and keep them motivated to deliver on all the projects.

Ensure timely reporting of projects, escalation management and client satisfaction of services delivery.

Skills (competencies)

Employment Type: Full Time, Permanent

Read full job description

Prepare for Marketing Leader roles with real interview advice

What people at Capgemini are saying

3.0

Rating based on 1 Marketing Leader review

Anonymous · Marketing & Communication in Kolkata

Likes

Multicultures, ambition, sustainability as key agenda, rapid growth, even in the face of pandemic, health insurance, automated processes for everything