Marketing Lead

We are looking for a "Marketing Lead" who will be responsible for B2B marketing experience with a focus on LinkedIn or social media marketing.

Key Responsibilities

• LinkedIn Strategy Development: Develop and execute LinkedIn strategies that align with company goals and B2B marketing objectives.
• Content Creation & Management: Produce engaging, relevant, and high-quality content (posts, articles, infographics, etc.) for LinkedIn and for existing KAs that resonates with decision-makers and target audiences.
• LinkedIn Ads Campaigns: Manage LinkedIn advertising campaigns, from ideation and budgeting to execution and optimization for lead generation and brand awareness.
• Lead Generation: Utilize LinkedIn tools, including LinkedIn Sales Navigator, to identify and nurture leads, building relationships that convert into business opportunities.
• Community Engagement: Actively engage with relevant industry groups, influencers, and prospects to build a strong presence and foster relationships.
• Analytics & Reporting: Monitor performance metrics (impressions, engagement, leads) and provide regular reports on LinkedIn campaign performance, making recommendations for improvements.
• SEO & Content Optimization: Ensure content is optimized for searchability and user engagement within the LinkedIn platform.
• Collaboration: Work closely with B2B sales and KA teams and other marketing stakeholders to align messaging, campaigns, and initiatives across channels.

Skills & Qualifications

• Experience: 5-8 years of B2B marketing experience with a focus on LinkedIn or social media marketing.
• Proven Track Record: Demonstrated success in generating leads, increasing engagement, and driving brand awareness through LinkedIn marketing.
• Content Creation: Strong ability to write, create, and curate content that speaks to a professional, B2B audience.
• Analytical Mindset: Proficiency in LinkedIn Insights, Google Analytics, and other performance tracking tools to measure and improve campaign outcomes.
• Tools Proficiency: Familiarity with LinkedIn Sales Navigator, LinkedIn Ads Manager, and other marketing automation tools (e.g., HubSpot, Marketo).
• Communication Skills: Excellent written and verbal communication skills with the ability to articulate complex ideas in simple terms.
• Creative Thinking: A proactive mindset with the ability to suggest new ideas for content, campaigns, and lead-generation strategies.

Preferred Qualifications

• Bachelors degree in Marketing, Communications, or a related field.
• Knowledge of B2B sales and lead generation best practices.
• Experience with LinkedIn Video, LinkedIn Events, and other advanced LinkedIn tools.