Content Manager

Role & responsibilities

• Generating high traction content for IEEMA that can be used across all platforms and cater to the specific objectives of the medium.
• Write concept notes, speeches, talking points, memos and PPTs.
• Write articles and edit articles on behalf of leadership
• Write and edit copies and scripts for IEMMA Collaterals.
• Coordinate with social media agency for Facebook, Twitter, Instagram, Pinterest, Blogs, press release optimization, keyword optimization, and YouTube and analytics.
• Build outreach and engage target audiences and increase online presence through various channels.
• Create campaigns for various events, tracking their success and delivering numbers.
• Develop content of articles, blogs, and stories on various digital marketing platforms to entice and engage audience.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) on a monthly basis.
• Working closely with the organizations sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials, presentations, feedback and leads.
• Add on responsibilities may include but not limited to: contributing to other IEEMA cross functional activities e.g. mobilizing delegates in various IEEMA events / supporting trade fairs team in their trade fairs / etc.
• Ensuring the timely release of IEEMAs Weekly Newsletter.

Preferred candidate profile

• Content Strategy planning for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Be on top of the latest digital trends.
• Understanding of SEO and web traffic metrics.

Perks and benefits