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Portfolio Marketing Lead
Capgemini
posted 5d ago
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Key skills for the job
Job Description
At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the worlds mostinnovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology experts think outside the box as theyprovide unique R&D and engineering services across all industries. Join us for a career full of opportunities. Where you can make a difference. Where no two days arethe same.
Job Description
- Expertise in marketing strategy and planning in partnership with multiple stakeholders- SMEs, sales, accounts, offer leaders.
- Expertise in a broad spectrum of marketing execution with strategizing and execution of full funnel end to end marketing strategies to increase mind share and market share, including sales and internal enablement.
- Ability to work with dispersed matrix teams (Corporate, Sectors, Global Business Lines, Regions, Partners).
- Ability to work independently, be self-motivated, and with project management skills.
- Sensitivity for varied cultural and ethical viewpoints.
- Strong senior stakeholder management and experience is a matrixed organization where influence is important.
- Ability to work with, advise and influence Senior Management reaching conclusions and acting in fast-moving, sometimes ambiguous circumstances.
- Good business knowledge of the IT landscape and new-age technological innovations. To be able to converse the business imperatives/challenges of the solutions to the stakeholders.
Primary Skill
- Operational and technology efficiencies by bringing in new processes or systems which enhances productivity of the portfolio marketing team.
- Marketing strategy- Multichannel campaign strategy and collaboration with various teams for offer launches content creation strategy for all offerings to drive market share and mind share based on objectives.
Secondary Skill
- Leadership visibility by growing presence within the group, Business and within the portfolio.
- Data driven marketer who keeps track of all the KPIs and measures success/failure of any campaign.
Employment Type: Full Time, Permanent
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What people at Capgemini are saying
Rating based on 1 Marketing Leader
review
Anonymous · Marketing & Communication
in Kolkata
Multicultures, ambition, sustainability as key agenda, rapid growth, even in the face of pandemic, health insurance, automated processes for everything
- Job security - Good
Promotion is difficult to get, hikes are non existent
- Salary - Bad
Marketing Leader salary at Capgemini
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