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Accenture

Compare

3.8

based on 56.2k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

20269 Accenture Jobs

Copywriting Senior Analyst

Accenture Solutions Pvt Ltd

3.8

based on 56.2k Reviews

5-8 years

₹ 4.54 - 18L/yr (AmbitionBox estimate)

Mumbai

Copywriting Senior Analyst

Accenture

posted 4hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Salesforce Quality Assurance SEO Quality Control Project Management

+ 8 more

Job Description

Skill required: Marketing Operations - Creative Design

Designation: Copywriting Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes.

What are we looking for? Graduate, Post Graduate or Graduate in Fine Arts

Basic knowledge of SEO principles, including keyword research and optimization.

Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.

Familiarity with social media analytics tools to gauge campaign performance.

Roles and Responsibilities:

Creative Writing:oCraft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, advertisements, brochures, and more.oDevelop original ideas and concepts aligned with project briefs, brand tone, and target audiences.

Conceptualization:oCollaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches.oCreate detailed storyboards and content outlines to visualize concepts and present ideas to stakeholders.

Content Adaptation:oAdapt content for different platforms and formats, ensuring consistency and effectiveness across channels.oLocalize or tailor messaging for regional or demographic-specific campaigns.

Editing and Proofreading:oReview, refine, and proofread copy to meet quality standards and ensure error-free deliverables.oMaintain a meticulous eye for detail to uphold brand integrity in all communications.

Project Collaboration:oWork closely with clients to understand project objectives, tone, and messaging requirements.oCommunicate with stakeholders via calls, chat, or email to align on expectations and deliverables.

Performance Optimization:oConduct research to stay updated on industry trends, competitors, and audience preferences.oIntegrate feedback from clients or stakeholders to improve and iterate on content.

Time and Project Management:oManage multiple projects simultaneously, ensuring timely delivery of high-quality work.oStay flexible and efficient in fast-paced, deadline-driven environments.

Compliance and Standards:oEnsure all copy adheres to brand guidelines, legal requirements, and compliance standards.oMaintain documentation of content workflows, approvals, and project histories.

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description

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What people at Accenture are saying

3.8

Rating based on 1.4k Senior Analyst reviews

Anonymous · IT & Information Security in Noida

Likes

All depends on the project, your colleagues and manager. If these are good then you will enjoy working. Some good learning modules are there.

Job security - Good

+2 more

Dislikes

No increment last year, same is expected this year. Very high variable pay.

Read 1.4k Senior Analyst reviews

Senior Analyst salary at Accenture

reported by 17.3k employees

₹5.4 L/yr - ₹21 L/yr

46% more than the average Senior Analyst Salary in India

View more details

What Accenture employees are saying about work life

based on 56.2k employees

65%

85%

67%

75%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
400708