Performance Marketing Specialist

Role & responsibilities

• Manage all aspects of Google Ad campaigns & other search channels for lead gen .
• Must be able to run DV 360 campaigns on their own.
• Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies.
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns.
• Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns.

1. Manage and optimize display campaigns across multiple devices.
2. Develop PPC strategies to increase online visibility
3. Collaborate with performance marketing team internally for the best practices implementation .

Preferred candidate profile

• Graduate /post graduate in business management preferably Post grad .
• In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics.
• Understanding of DV 360 .
• Knowledge on Programmatic platform’s & Native platforms to run campaigns is a plus .

Understanding on Mobile marketing to run mobile specific campaign’s