Senior Manager - SEO

Senior SEO Manager/ Head of SEO

We are looking for a results-oriented Senior Manager - SEO to lead the companys organic growth initiatives. The ideal candidate will have a proven track record of driving results through innovative SEO strategies while staying ahead of industry trends

The candidate will be responsible for driving traffic to the BookMyForex website/pages/blogs and raising the organic search rankings. This role includes the creation, implementation, and analysis of SEO programs and campaigns to ensure continuous growth and measurable success.

Key Responsibilities

• Plan, develop and implement optimization strategies that will increase the company's search engine results rankings.
• Drive growth in transactions by increasing leads and generating highly relevant organic traffic
• Continuously stay updated with the latest SEO trends and algorithm changes to ensure BookMyForex maintains its leadership position across all organic categories.
• Develop innovative tactics to outrank competitors in highly competitive organic categories.
• Regularly perform thorough keyword research
• Conduct in-depth keyword research to identify opportunities for driving high-intent organic traffic.
• Collaborate with content team to create unique, engaging, and high-performing content that aligns with SEO goals.
• Constantly audit the website for factors that can affect search ranking factors
• Create proper website navigation structure and internal linking
• Create an effective off page SEO strategy
• Effectively liaise with bloggers and other external content creators to create high quality off page links
• Formulate link building strategies to improve the PA & DA
• Constantly monitor competition using a variety of methods and tools and find ways of outranking the competition
• Improve mobile app visibility by utilising appropriate ASO techniques
• Set measurable goals that demonstrate improvement in SEO efforts. Prepare and present reports regularly

Requirements:

• At least 7 years of experience of delivering high growth in SEO traffic for a business operating at a big scale preferably at a fast-growing startup or e-commerce organisation. Exposure to travel and financial domains would be a plus.
• Solid proven track record of improving site rankings and overall organic traffic
• Solid understanding of SEO concepts, search engine ranking factors, website architecture, and backlinking strategies
• Thorough knowledge & experience with Google Search Console, Google Analytics and SEO tools like Ahrefs, Semrush, Moz etc.
• You must be data driven, analytical, self-actualised & enthusiastic with a proven track record
• Primary focus on result-oriented SEO, driving authentic organic traffic and improving the keyword rank to the top of SERP
• Complete knowledge of on-page & off-page SEO
• Knowledge of ASO and prior experience of improving app visibility
• Efficiently communicate with other marketing professionals to align goals

Bonus skills

• Experience with managing paid marketing campaigns on Google Ads (Adwords), Facebook Ads, Bing, LinkedIn, Twitter etc.
• Content writing/ editing expertise