Senior SEO Executive

About the Role:

Position: SEO & ASO Executive

Experience: 4+ years

Responsibilities:

• Developing and implementing comprehensive SEO strategies to increase organic traffic

and improve search engine rankings

• Conducting keyword research to identify high-potential keywords and phrases for

targeting

• Optimizing website content and structure for improved visibility and relevance to target

keywords

• Performing technical SEO audits and addressing issues related to crawlability, indexing,

site speed and mobile-friendliness

• Monitoring and analyzing website performance metrics, including traffic, rankings and

conversions to track progress and identify areas for improvement.

• Collaborating with content creators, developers and other team members to ensure SEO

best practices are integrated into website updates, content creation and marketing

campaigns.

• Staying informed about industry trends, algorithm updates and new tools to continuously

refine and enhance SEO strategies

• Drive and execute the app store optimization (ASO) strategy to improve visibility and

conversion in app stores (Playstore and App Store)

• Analyze and report on app performance data to identify trends, issues and opportunities

for optimization

Qualifications

• 4+ Years of Proven experience as an SEO Specialist or similar role, with a track record of

driving measurable results through SEO initiatives

• Relevant certifications (e.g., Google Analytics, Google Ads, SEO certifications)
• In-depth knowledge of SEO best practices, including on-page optimization, link building

and technical SEO

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush

and ASO tools (App Annie, Sensor Tower) or similar platforms

• Strong analytical skills and the ability to interpret data to make informed decisions and

recommendations

• Excellent communication and collaboration skills, with the ability to work

cross-functionally and effectively communicate SEO concepts to non-technical

stakeholders

• Bachelor's degree in Marketing, Business, Computer Science, or a related field

(preferred)