SEO Senior Analyst / Lead

Propel Apps is looking for a results-driven SEO Senior Analyst with expertise in Technical SEO and International SEO to drive measurable growth in organic search performance. The ideal candidate will have a proven track record of delivering tangible results for Supply Chain, ERP, Technology SaaS companies through advanced SEO strategies and execution.
Key Responsibilities:
Technical SEO Mastery: Conduct detailed technical SEO audits to identify and resolve issues related to: 1) Crawlability and indexation (XML sitemaps, robots.txt). 2) Site speed and Core Web Vitals optimization. 3) Canonicalization, redirects (301/302), and broken links. 4) URL structures and parameter handling. 5) Implementation of structured data (Schema Markup). 6) Mobile-first indexing and responsive design compliance. 7) Collaborate with development teams to ensure proper implementation of SEO recommendations. 8) Optimize JavaScript-heavy websites for search engine visibility. 9) Identify and mitigate duplicate content issues using advanced techniques.
International SEO Expertise:
Results-Oriented On-Page & Off-Page SEO:
Performance Monitoring & Reporting:
Strategic Collaboration:
Key Requirements: Technical Skills:
SEO Tools Expertise: Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, DeepCrawl, Google Analytics, Google Search Console, and GTmetrix.
Advanced Technical SEO: Fixing crawl errors and resolving Core Web Vitals issues.
Implementing structured data and diagnosing indexation challenges.
Optimizing JavaScript-heavy sites for search visibility.
International SEO: Strong knowledge of hreflang implementation, geo-targeting, and multi-regional URL optimization.
Coding Knowledge: Basic understanding of HTML, CSS, JavaScript, and regex.
CMS Proficiency: Experience with WordPress, Drupal, or other CMS platforms with multilingual setups.
International SEO: Deep understanding of hreflang implementation, geo-targeting, and global audience optimization.
Required Exp: 4+ years of hands-on experience in SEO, with a focus on Technical SEO and International SEO for B2B SaaS companies. Proven track record of increasing organic traffic and improving search rankings for global markets.
Preferred Qualifications: Experience managing SEO for multilingual websites. Familiarity with website migration processes and associated SEO risks. GA4 Certification. Knowledge of other marketing channels (PPC, email, social) and how they intersect with SEO.