Senior Manager - Consumer Insights

Role & responsibilities

The role of the Lead Insights serves to influence top financial business results through delivering inspirational category consumer insights, managing all the category research requirement.

Business Impact

• Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results.
• Proactively participate in key decision-making forums to achieve greatest level of influence across the organization including consensus team meetings.
• Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation.
• Drive the identification and application of consumer understanding into the development of strong Marketing Strategies and help quantify the Strategic Value Consumer
• Develop Bombay Shaving Companys capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch.
• Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas.
• Effectively collaborate with Category team, to ensure accurate forecasting of the volume / revenue of a new product launch.

Strategic Planning for Research

• Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation
• Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities.

Powerful Insights

• Category : Proactively provide objective counsel to the relevant Category team on the effectiveness of category strategies and execution of plans.
• Consumer : Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (e.g. segmentation, regression, sizing estimation). Partner with the shopper insights team to build the relevance and quality of shopper and retail insights
• Competition : Help Marketing team on insight identification and developing consumer intuition through analysis of syndicated data

Preferred candidate profile

MBA with minimum 7 years experience in Consumer Insights

Must have worked in FMCG / Personal Care / Beauty Industry / Research based companies

Perks and benefits

Best in the Industry