Outbound Marketing Associate

The role

The Outbound Marketing Associate is a vital role within the Blenheim Chalcot portfolio and Fospha. You will gain hands-on experience in a fast-paced and progressive environment, where you will support us in building our next generation of GenAI enabled tech businesses.

Key Responsibilities and duties

Research Ideal Customer Profiles (ICPs)

• Analyze customer demographics, behavior, and pain points using tools like LinkedIn Sales Navigator, Google Analytics, and HubSpot.
• Align ICPs with business strategies through collaboration with sales and marketing teams.

LinkedIn Outreach

• Use tools to segment audiences and craft personalized outreach campaigns.
• Employ tools to automate and scale connection requests.
• A/B test message templates to optimize engagement strategies based on data-driven insights.

Lead Generation

• Combine LinkedIn, email platforms like Apollo, and tools to generate high-quality leads.
• Track and nurture leads using CRM platforms like HubSpot and PlanHat.

Outbound Customer Acquisition

• Implement outbound strategies on LinkedIn, email, and niche platforms like Reddit or Slack to identify and engage potential customers.
• Use tailored messaging and follow-up techniques to build meaningful connections.
• Monitor emerging platforms like X (formerly Twitter) to uncover new opportunities.

Outbound Co-Marketing Opportunities

• Identify journalists, agencies, and influencers for outbound co-marketing opportunities.
• Use analytics tools like Google Analytics to monitor engagement and optimize strategies.

Data Management

• Maintain accurate records in CRM platforms like HubSpot and ensure data integrity.
• Use Google Sheets or Airtable for organizing outreach data when CRM integration is unavailable.
• Conduct regular audits to identify trends and optimize strategies.

Performance Analysis

• Track performance metrics using LinkedIn Campaign Manager and Google Analytics.
• Generate reports for actionable insights.
• Continuously refine outreach strategies through A/B testing.

About you

The ideal candidate will have a track-record in delivering results in a fast-moving business and hence be comfortable with change and uncertainty. Excellent stakeholder management experience is essential to being successful in this role.

Qualifications, technical and or professional experience required to be successful in the role

Requirements

• Proven experience in LinkedIn outreach, lead generation, or similar roles.
• Strong understanding of LinkedIn s platform and features.
• Proficiency in CRM software and other relevant tools.
• Excellent communication, organizational skills, and attention to detail.
• Results-driven mindset with a focus on achieving targets.

Preferred Qualifications

• Experience in B2B SaaS marketing or eCommerce.
• Familiarity with content creation and digital marketing strategies.
• Knowledge of the US market is a plus.

About Blenheim Chalcot

Blenheim Chalcot is one of the leading venture builders in the world. We have been building exciting and disruptive businesses for over 26 years across sectors including FinTech, EdTech, GovTech, Media, Sport, Charity and more. These companies are all GenAI enabled and are some of the most innovative companies in the UK and increasingly around the world.

The BC team in India has been instrumental to the growth and success of Blenheim Chalcot. Established in 2014, Blenheim Chalcot India serves as a pivotal launchpad for those aiming to make a difference in the realm of innovation and entrepreneurship.

Blenheim Chalcot India is driven by a mission to empower visionaries to lead, innovate, and build disruptive solutions. We support our diverse portfolio of ventures and create impactful solutions that shape global trends. We provide a range of services to help new business get off the ground, including technology, growth (marketing and sales), talent, HR, finance, legal and tax, plus so much more!

One of our ventures, Fospha is scaling fast and we re looking to hire high energy, motivated and curious talent to support them on that journey!

About Fospha

Fospha is the marketing measurement platform for eCommerce brands. Over the past two years, we ve achieved product-market fit and rapidly grown to become a market leader, winning numerous awards along the way. As the only certified partner of Meta, TikTok, and Snap in our category, we help some of the world s leading eCommerce brands drive massive growth and value.

Headquartered in the UK and expanding globally, Fospha operates in India under our investors, Blenheim Chalcot. Our innovative products - Modelling & Attribution platform, Planning, and Analytics tools - are developed by a brilliant team of 45+ engineers in Mumbai. We re now looking for exceptional candidates to join our growth journey.

What we can offer you

• Be part of the World s Leading Digital Venture Builder
• Have the opportunity to be a part of and learn from the incredible diverse talent in BC
• Be exposed to the right mix of challenges, within a culture that promotes continuous learning and development and opportunity to work with Gen AI
• A fun and open, if a little cricket obsessed, atmosphere - we own the Rajasthan Royals IPL team!
• 24 days of annual leave &10 public holiday days
• Private Medical for you and your immediate family & Life Insurance for yourself

Important

At Blenheim Chalcot, we strive to create an environment where differences are not only accepted but greatly valued; where everyone can make the most of their capabilities and potential. We promote meritocracy, competence and the sharing of ideas and opinions. We are driven by data and believe the diversity, agility, generosity, and curiosity of our people is what sets us apart as an organization. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talent.