BigStep Technologies - Marketing Manager (4-8 yrs)

BigStep is seeking a strategic and results-driven Marketing Manager to lead our marketing initiatives, build a strong brand presence, and generate high-quality leads. The ideal candidate will have 4-8 years of experience in marketing, preferably within the Technology Services sector, with a proven track record of driving successful marketing strategies and lead generation campaigns. This role requires a blend of strategic thinking, hands-on execution, and team leadership.

Key Responsibilities:

Strategic Brand Positioning:

- Develop and execute strategies to establish BigStep's unique positioning in the market, ensuring differentiation from competitors.

- Identify and market to specific niche audiences, tailoring campaigns to maximize impact and engagement.

Lead Generation and Conversion:

- Drive lead generation across all possible channels, including email marketing, manual outreach, webinars, website optimization, digital advertising, and content marketing.

- Create and implement a robust plan to generate high-quality leads and improve conversion rates.

- Design and implement innovative marketing strategies to drive revenue.

Digital Marketing and SEO:

- Ensure the website is optimized for search engines by applying SEO best practices to drive organic traffic.

- Implement data driven marketing strategies.

- Ability to analyse marketing data, measure campaign effectiveness, and optimize strategies accordingly.

- Content Marketing and Campaign Execution:

- Actively participate in content creation, campaign execution, and other essential marketing activities.

Team Leadership and Mentorship:

- Mentor and lead a high-performing marketing team while fostering a collaborative and innovative work environment.

- Performance Analysis and Reporting