MGR (CONTENT & ORM - CMU)

To work on Social Media strategy, development and analysis by optimizing "Always On" and other methods of generating content.
1. To track engagement levels at Social media by Driving Vlogger and Influencers imovements at National as well as Regional level
2. Measure influencer outreach execution in case of a new product launch or a new campaign launch or a specific product feature
3.Development of influencer selection strategy and tools.Responsibility of onboarding influencer selection tool
4. Leverage Organic reach
5.Social Media strategy:-
a. Work on Social media strategy, development and analysis by optimizing "Always On" and other methods of generating content.
b. Dashboard Development:- Social media listening based dashboard for all 2 w brands leading to actionable insights
6. Rides and activities management by managing operations and logistics
7. Liasion with the central marketing team for International business and Regional marketing team to work on specific product launches