Backbenchers - Manager - eCommerce (3-5 yrs)

Job Title : E-commerce Manager

Location : Okhla, Gurgaon

Company : Backbenchers India

About Us :

Backbenchers India is an exciting new marketplace focused on bringing together the best of Indian direct-to-consumer (D2C) brands. We aim to be the ultimate destination for shoppers seeking unique, high-quality products from across India's flourishing D2C space.

Role Overview :

We are seeking an experienced and results-driven E-commerce Manager to lead the marketplace's operations, with a focus on driving sales revenue and managing end-to-end operations, including team leadership. You will be responsible for overseeing the platform's daily functions, implementing strategies to increase revenue, managing a cross-functional team, and ensuring smooth operations from customer acquisition to order fulfillment.

Key Responsibilities :

Sales & Revenue Growth :

- Develop and execute strategies to drive online sales and increase overall marketplace revenue.

- Manage pricing strategies, product promotions, and marketing campaigns to maximize sales.

- Track sales performance, customer acquisition costs (CAC), and return on investment (ROI) to improve profitability.

End-to-End Operations Management :

- Oversee all aspects of marketplace operations, including product listings, inventory management, order fulfillment, and logistics.

- Ensure timely and accurate order processing, shipping, and delivery in collaboration with logistics partners.

- Identify and implement process improvements to streamline operations and enhance customer satisfaction.

Team Leadership & Management :

- Lead and manage a cross-functional team including customer service, marketing, and operations specialists.

- Set clear performance targets for the team and ensure these are met through effective supervision and support.

- Foster a collaborative, high-performance culture focused on delivering results and maintaining operational excellence.

Vendor Relations & Onboarding :

- Manage relationships with D2C brands and ensure their smooth onboarding onto the platform.

- Collaborate with vendors on product visibility, pricing, and promotions to increase their sales on the marketplace.

- Coordinate promotional campaigns and product launches with vendors to boost overall platform performance.

Customer Experience :

- Work closely with customer service to resolve issues, ensure high levels of customer satisfaction, and improve the overall shopping experience.

- Monitor and improve user experience (UX) on the website, ensuring ease of use and mobile optimization.

Data Analysis & Reporting :

- Regularly analyze sales data, traffic trends, and customer behavior to identify opportunities for growth and improvement.

- Prepare and present performance reports, including key revenue metrics, to senior management with actionable insights for further growth.

Qualifications :

- Bachelor's degree in Business, Marketing, E-commerce, or a related field (MBA preferred).

- 3-5+ years of proven experience managing e-commerce platforms or online marketplaces, with a focus on sales and operations.

- Strong understanding of e-commerce sales strategies, digital marketing, and revenue growth.

- Excellent leadership skills with experience managing and motivating cross-functional teams.

- Familiarity with e-commerce tools and platforms such as Shopify, Magento, WooCommerce, etc.

- Strong analytical and data-driven decision-making skills.

- Excellent communication skills, both written and verbal.

- Passion for the D2C space and a strong understanding of the Indian consumer market.

What We Offer :

- Competitive salary and performance-based bonuses.

- The opportunity to lead and shape a fast-growing e-commerce platform.

- A dynamic, entrepreneurial work culture with room for growth.