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Premium Employer

Axis Bank

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3.8

based on 25.4k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Banking Company - 2024

150 Axis Bank Jobs

Marketing:Circle Marketing Manager

Axis Bank Limited

3.8

based on 25.4k Reviews

7-9 years

Kochi

1 vacancy

Marketing:Circle Marketing Manager

Axis Bank

posted 5hr ago

Job Role Insights

Fixed timing

Key skills for the job

Private Banking Finance Retail Merchandising Lead Generation Customer Experience Management

+ 3 more

Job Description

AXIS-L-A00323

Circle Marketing Manager INTERNAL USAGE No. of Vacancies - Reports to Zonal Marketing Manager Is a Team leader N Team Size 0 Grade DM/M Business Strategy Activation Department Marketing Sub - Department Marketing Location Mumbai About Marketing The Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries. The Key role of the marketing function is to influence consumer behavior help the various businesses of the bank achieve their business goals by developing a cohesive brand marketing strategy that drives awareness, affinity therefore consideration for Brand Axis. Marketing department is also the custodian of Brand Axis, (i.e.) What does the Brand stand for, Our Brand Philosophy etc. . About the Role

The incumbent will be responsible for the key responsibilities mentioned below.

1. Responsible for Customer Expereince at Branches/ASCs at respective Circles.

2. Customer meets at branches

3. Regional activations

4. Circle/ Cluster / Branch Support with reference to customer engagement programms, and other marketing initiative

5. Local level Brand visibility through branding, alliances and tie-ups with local authorities.

Key Responsibilities

The role includes

Leading the marketing branding of one Circle. Put in place the marketing strategy in line with the requirement of the business. Support branches with lead generation through activation.

Plan and implement regional activations to support branches achieve their business targets. Ensuring the leads captured and track them and report. Drive the customer meets at branches every month and develop plan to increase footfalls.

Provide marketing and branding support to branches and circle

Driving the brand visibility by ensuring the implementation of meaningful direction signages and neighborhood branding. Custodian of Retail branding on ground, brand hygiene, Regularly visit these centres and ensure updated branding, and better customer experience. Plan and implement the merchandising at all the branches and other centres in the circle.

Qualifications

Must be a graduate, and an MBA in marketing would be an added advantage and would be preferred.

Must of relevant experience in similar profile in a bank or financial institute, retail activation agency or other agencies. Similar experience in marketing in other industry will also be preferred. Minimum 4-6 years of experienece.

Role Proficiencies

Self starter, knowledge of marketing, branding and merchandising, good communication skills