Executive-BTL Marketing

POSITION: EXECUTIVE- BTL MARKETING/(Real Estate)
Job Description

1. Campaign Execution:
• Assist in planning and executing BTL marketing campaigns, such as product launches, promotional events, roadshows, exhibitions, and in-store activities.
• Coordinate logistics for events and activations, ensuring smooth implementation.
• Support in setting up and managing point-of-sale (POS) displays, and in-store promotional materials.

1. Vendor Management:
• Coordinate with vendors, suppliers, and agencies to ensure timely delivery of materials and services related to BTL activities.
• Track budgets, negotiate prices, and manage relationships with external partners to maximize campaign effectiveness.

1. Market Research & Consumer Insights:
• Conduct consumer research to understand target audiences, their preferences, and market trends.
• Provide insights from campaign data, consumer interactions, and feedback to improve future campaigns.

1. Promotions & Sales Support:
• Collaborate with the sales team to create promotional strategies and activities that align with sales objectives.
• Monitor the effectiveness of campaigns through KPIs such as footfall, lead generation, and conversions.

1. Reporting & Analysis:
• Prepare detailed reports on the performance of BTL campaigns, tracking metrics like attendance, engagement, and ROI.
• Analyze campaign data and provide recommendations for optimization.

1. Brand Representation:
• Act as a brand ambassador during events, ensuring that brand messaging and values are consistently communicated to the audience.
• Maintain a high standard of brand presence in all marketing materials and consumer touch points.

1. Collaboration & Teamwork:
• Work closely with cross-functional teams (e.g., marketing, sales, design, and product) to ensure alignment and integration of BTL strategies with broader marketing goals.
• Contribute to brainstorming sessions and ideation for innovative marketing solutions.

Skills and Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience: 3-5 years of experience in BTL marketing, event management, or promotions.

Skills:

• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to multitask and work in a fast-paced environment.
• Creative thinking and problem-solving ability.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Knowledge of digital marketing platforms and analytics is a plus.

Working Conditions:

• Frequent travel to event locations and promotional venues.
• Occasional evening and weekend work to support events or activations.

Perks & Benefits :-

• Salary-4 L P.A.+ Incentive
• Bonus
• Leave Encashment

Industry Type: Real Estate
Functional Area: - Branding
Employment Type: Permanent.