Brand Manager

Conceptualize and execute campaigns for products and services
Strengthen brand positioning, build brand salience & aspiration.
Build brand equity via innovative campaigns & projects.
Mine for actionable consumer insights.
Oversee end-to-end execution of campaigns.
Collaborate with Creative, Insights , PR, Media, Event, Program, Product and Sales teams.
Formulate and execute GTM strategy for Service Marketing, International Marketing and Allied products to drive business goals.
Manage brand alliances & associations
Create pipeline of content & ideas with relevant 3rd parties.
Scout for sponsorship & association opportunities; events, films, shows, sports & more.
Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online.
Heres what were looking for:
Strong understanding of brand and marketing fundamentals.
Hands-on experience in handling integrated campaigns across different product lines.
Knack of picking customer insights through data, interactions and observations.
Excellent cross functional working capabilities to ideate, align and work in a fast paced environment.
Strong brief-writing and execution skills.
Advanced agency-handling and partner-relationship management.
Moderate to advanced understanding of media planning and setting KPIs: Online & Offline.
Trade & sales understanding.
Openness to travel every month.
What you bring to Ather:
An MBA degree in marketing stream from tier 1/2 institutes.
Experience of 8-10 years in Marketing preferably from automotive industry.