Ascolite - DGM/General Manager/Head - Marketing (12-15 yrs)

Key Responsibilities:

Strategic Planning : Develop and execute comprehensive marketing strategies to enhance brand visibility and market share for construction chemicals.

Market Analysis : Conduct thorough market research to identify trends, customer needs, and competitive landscape; use insights to inform product development and marketing tactics.

Product Management : Collaborate with R&D and production teams to ensure product offerings meet market demands and regulatory requirements.

Sales Support : Work closely with the sales team to create sales tools, promotional materials, and training programs that effectively communicate product benefits and features.

Brand Management : Maintain and enhance the company's brand image in the construction chemicals sector through targeted marketing campaigns and effective communication strategies.

Digital Marketing : Leverage digital marketing platforms (SEO, PPC, social media) to reach target audiences and generate leads.

Budget Management : Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

Team Leadership : Lead and mentor the marketing team, fostering a culture of collaboration, innovation, and continuous improvement.

Partnership Development : Build and maintain relationships with key stakeholders, including distributors, contractors, and industry associations.

Performance Measurement : Establish KPIs and metrics to evaluate the effectiveness of marketing initiatives and make data-driven decisions for continuous improvement.

Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, Chemistry, or a related field; MBA preferred.

Experience: 12-15 years of marketing experience in the construction chemicals or related industry, with at least 3 years in a leadership role.

Skills:

- Strong understanding of construction chemicals and their applications.

- Excellent communication and interpersonal skills.

- Proven ability to develop and execute successful marketing strategies.

- Proficient in digital marketing tools and techniques.

- Strong analytical and problem-solving abilities.

- Personal Attributes: Results-oriented, innovative thinker, and effective team player with strong leadership - capabilities.

Benefits:

- Competitive salary and performance-based bonuses.

- Health and retirement benefits.

- Opportunities for professional development and career advancement.

- Collaborative and dynamic work environment.

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