Associate Director - Communications

This leadership role will be responsible for:

• Developing and executing the organization s communication strategy to drive awareness, engagement, and advocacy for the issue of Child Sexual Abuse, in general, and for Arpan, as a brand.

• Ensuring brand positioning, public engagement, media relations, and digital communications.

• Managing internal and external communications across multiple platforms.

4. Major Deliverables Strategic Communication & Brand Building

• Develop and implement a comprehensive communications strategy aligned with organizational strategies.

• Strengthen brand identity and ensure consistent messaging across all channels.

• Identify and leverage key moments (e.g., awareness days, policy discussions, Arpan s programmatic work) to position Arpan as a thought leader.

• Design and execute integrated/360-degree Behaviour Change Communication campaigns.

• Guide teams in producing high-quality and compelling visual and written content to enhance public engagement, including impact stories, social media campaigns, press releases, and reports.

• Develop and track metrics to assess the effectiveness of communication efforts.

• Build and maintain relationships with journalists, influencers, and media houses to:
  • Increase coverage of child protection issues.
  • Position Arpan as a thought leader.

• Increase coverage of child protection issues.

• Position Arpan as a thought leader.

• Lead the organization s digital communications strategy, ensuring an effective presence across social media platforms, websites, and digital campaigns.

• Analyse digital performance metrics to optimize impressions / reach and engagement.

• Enhance Arpan s visibility via relevant partnerships and participation in events.

• Support other teams in their communication requirements such as design and collaterals, illustrations, audio-visual requirements.

• Establish guidelines and frameworks to ensure all internal and external communications reflect the organization s values, tone, and branding.

• Develop internal communication campaigns that foster a strong internal culture, including storytelling initiatives that highlight employee contributions and program impact.

• Assist leadership in crafting internal messages, speeches, and presentations for town halls, staff meetings, and internal newsletters.

• Develop crisis communication protocols to manage sensitive issues effectively.

Job Challenge

• Ethical Considerations: Navigating complex narratives around a sensitive area such as child sexual abuse, striking the right balance between advocacy and ethical storytelling.

• Resource Constraints: Maximising impact with limited budgets by adopting innovative, cost-effective communication strategies.

• Behaviour Change Communication: Addressing child sexual abuse requires changing socio-cultural norms, which means designing campaigns today which will add up over a period.

6. Specialized job competencies

• Knowledge / experience of behaviour change communication strategies.

• Excellent writing, editing, and storytelling skills, with experience crafting content for diverse audiences.

• Strong project management and team leadership abilities.

7. Educational Qualification Master s degree in Communications, Marketing, Journalism, Public Relations, or a related field. 8. Desired Experience

• Overall: 12-15 years of total experience, with at least 5 years in a leadership role.

• Functional: 8-10 years of experience in designing integrated marketing and behaviour change campaigns, preferably in the development sector.

9. Other desired attributes

• Internal and external stakeholder engagement and collaboration.

• Experience managing lean teams and budgets, and working with external agencies.