Credflow - Area Sales Manager - Business Loan Domain (4-5 yrs)

Role Overview:

- The Area Sales Manager - Business Loan Sales is a pivotal role responsible for driving loan sales growth within the assigned region.

- This role involves strategic planning, business development, team leadership, and fostering strong client relationships.

- The successful candidate will spearhead efforts to acquire new clients, manage existing relationships, and achieve and exceed sales targets by delivering tailored financial solutions to SMEs.

Key Responsibilities:

Sales Strategy and Execution:

- Develop and execute a comprehensive sales strategy to achieve business loan sales targets.

- Identify high-potential markets and customer segments to expand the client base within the assigned territory.

- Actively pursue and close new business opportunities by promoting business loan products to SMEs and other eligible clients.

- Conduct regular market research to understand industry trends, competition, and customer needs, ensuring the sales approach remains relevant and effective.

- Collaborate with marketing teams to implement targeted campaigns and generate quality leads.

Team Management:

- Build, lead, and manage a team of sales executives to achieve individual and team objectives.

- Train team members on product knowledge, sales techniques, and market trends to enhance their performance and efficiency.

- Set clear performance metrics, monitor individual and team progress, and provide constructive feedback to drive continuous improvement.

- Foster a high-performance culture by recognizing achievements and addressing performance gaps effectively.

Client Acquisition and Relationship Management:

- Build and nurture long-term relationships with SMEs, corporate clients, channel partners, and financial intermediaries.

- Conduct needs assessments and tailor loan offerings to address the specific financial requirements of clients.

- Ensure exceptional client experiences by providing prompt, transparent communication and proactive support throughout the loan lifecycle.

- Manage client relationships post-loan disbursal to identify opportunities for repeat business and cross-selling financial products.

Operational Efficiency:

- Work closely with internal teams, including credit and risk departments, to ensure smooth and timely loan processing and approvals.

- Monitor key performance indicators (KPIs) such as loan disbursal volumes, approval rates, and turnaround times.

- Ensure compliance with all regulatory guidelines, company policies, and industry standards in sales processes and documentation.

- Prepare and present detailed sales performance reports to senior management, providing actionable insights and recommendations.

Market Expansion and Partnerships:

- Identify and onboard channel partners, such as financial consultants, brokers, and associations, to enhance market reach.

- Develop strategies to strengthen partnerships and ensure a steady pipeline of quality leads from these channels.

- Represent the company at local business forums, trade shows, and networking events to build brand presence and attract potential clients.

Required Skills and Qualifications:

Experience:

- Minimum 5+ years of experience in sales, with at least 2 years focused on business loans or financial products.

- Proven track record of achieving and exceeding sales targets in a competitive environment.

- Experience in managing and mentoring sales teams.

Technical Expertise:

- Deep understanding of business loan products, financial documentation, and SME credit assessment processes.

- Familiarity with CRM systems and sales automation tools for tracking and managing leads and opportunities.

- Proficiency in financial analysis to identify creditworthy clients and assess loan proposals.

Soft Skills:

- Excellent communication and interpersonal skills, with the ability to build rapport with clients and stakeholders.

- Strong leadership and team management skills to inspire and motivate sales teams.

- Analytical mindset to evaluate market trends, sales data, and performance metrics.

- Persuasive negotiation and problem-solving skills to close deals effectively.

Educational Background:

- Bachelor's degree in Business Administration, Finance, Economics, or a related field.

- MBA or equivalent qualification is preferred but not mandatory.

Preferred Qualifications:

- Hands-on experience in digital lending platforms or fintech-driven solutions.

- Knowledge of local market dynamics, SME ecosystems, and industry-specific challenges.

- Existing network of contacts within the SME and business communities.

Key Performance Metrics:

- Monthly and quarterly loan disbursal volumes and revenue generation.

- Team performance in terms of lead conversions and customer retention rates.

- Market penetration and acquisition of new client accounts within the assigned territory.

- Feedback scores from clients and channel partners regarding service quality.