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Engaged Employer

ApplyBoard

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3.2

based on 93 Reviews

14 ApplyBoard Jobs

Marketing Operations Specialist

ApplyBoard

3.2

based on 93 Reviews

1-3 years

Gurgaon / Gurugram

1 vacancy

Marketing Operations Specialist

ApplyBoard

posted 4mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SQL Recruitment Email Marketing Analytical Chemistry HTML

+ 4 more

Job Description

The Opportunity

We re looking for a strategic, analytical, and creative Marketing Operations Specialist to join ApplyBoard s Marketing Team. Reporting to our Marketing Operations Team Lead, you will be responsible for planning and executing a wide range of email marketing campaigns to support lead generation, customer engagement, and retention. This role requires deep understanding of customer segmentation, journey mapping and implementation of automation, dynamic and personalised communication through the Salesforce Marketing Cloud platform. The role also requires an understanding of best practices, measurement and insights generation so as to continually improve the customer email experience.

If you ve got an eye for detail, hands-on experience with the Salesforce Marketing Cloud we want to hear from you!

What Youll Do Every Day

Plan and execute all inbound and outbound email marketing campaigns and initiatives focused on driving lead generation, conversion, account management, customer retention, and brand awareness
Use SQL to build audience data for email testing and deployments and to perform ad-hoc analysis and debugging.
Write AMP script when needed for email personalization and advanced dynamic content.
Setup and manage segmentation, automation, personalization, A/B, and multivariate testing focused on continuous improvement, engagement, and optimization
Monitor campaign and email performance, providing accurate reporting to leadership on the effectiveness of campaigns
Manage ApplyBoard email contact lists and ensure database remains clean and accurate
Ensure compliance with CAN-SPAM, CASH, and GDPR
Oversee adherence to ApplyBoard s email marketing and communications policy
Stay up-to-date on email marketing trends, and update peers on the Marketing Team on best practices and strategies
Other tasks as assigned

What you bring to the table

Experience using Salesforce Marketing Cloud for email marketing, contact and list management, forms, workflows, and automation
A college diploma or a university degree in marketing, digital marketing, business, or a related field
1-3 years of experience executing email marketing campaigns at a technology company or within an agency setting
Intermediate to advanced knowledge of HTML, CSS, and AMP scripting.
A strong understanding of email and digital marketing best practices including deliverability, A/B testing, automation, and compliance standards
A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization
Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
The ability to work independently and as a member of a cross-functional team
A can-do attitude with a willingness to jump in and help team members as needed to achieve desired results

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

Employment Type: Full Time, Permanent

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