Digital Marketing Specialist

Key Responsibilities

1. Strategy & Planning:

Develop and execute digital marketing strategies aligned with business goals.

Identify target audiences and create marketing campaigns tailored to their preferences.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

Optimize website content for search engines to improve organic ranking.

Manage pay-per-click (PPC) campaigns like Google Ads.

3. Social Media Management:

Oversee social media strategy, content creation, and engagement.

Run paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.

4. Content Marketing:

Develop and oversee the content strategy, including blogs, videos, and infographics.

Ensure high-quality and SEO-friendly content is published.

5. Email Marketing:

Plan and execute email marketing campaigns.

Monitor email performance and optimize for better engagement.

6. Analytics & Performance Tracking:

Use tools like Google Analytics and social media insights to measure performance.

Track key performance indicators (KPIs) and adjust strategies accordingly.

7. E-commerce & Online Advertising:

Manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and display networks.

Optimize conversion rates to maximize ROI.

8. Collaboration & Team Management:

Work with content creators, designers, and developers to ensure a consistent brand message.

Lead and train a team of digital marketing professionals.

Required Skills & Qualifications

Education: Bachelors degree in Marketing, Business, Communications, or a related field.

Experience: 5+ years of experience in digital marketing.

Soft Skills:

Strong analytical and problem-solving skills.

Creativity and an eye for design and content.

Excellent communication and leadership abilities.

Interested candidate can share resume : jobopening@amartex.com

w/app- 9878443813