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Align Technology

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2.9

based on 47 Reviews

42 Align Technology Jobs

Associate Director, Marketing Excellence

Align Technology

2.9

based on 47 Reviews

5-8 years

Mumbai

1 vacancy

Associate Director, Marketing Excellence

Align Technology

posted 6hr ago

Job Role Insights

Flexible timing

Key skills for the job

Fashion Designing Communication Skills Campaign Management Presentation Skills

Job Description

In this role, you will. Strategic Partnership. Serve as a marketing excellence advisor to Product Marketing, Professional Marketing, Clinical and other internal stakeholders.
Collaborate with business units to identify key marketing needs and develop comprehensive, data-driven marketing strategies and plans.
Spearhead lead generation campaigns, champion social and community building, support product and event marketing, and coordinate platform technology updates, targeting general dentists and selected dental specialists like orthodontists, pedodontists, prosthodontists, etc Support change management of digital-first vision in the marketing organization through training, education and socialization.
Digital Strategy and Insights. Own all digital and social platforms and conversion tools and lead the build of an integrated digital marketing ecosystem to power all lead acquisition and conversion effort, as well as customer engagement and growth programs.
Stay current with industry developments and competitor activities to inform strategic decision-making.
Spearhead the end-to-end development of digital platforms, including marketing automation, content management, and analytics systems, ensuring they align with both business objectives and user needs.
Develop and maintain a deep understanding of the MarTech landscape (e.g. Salesforce, HubSpot, Marketo, Pardot, etc), identifying and deploying new technologies and platforms that enhance marketing effectiveness and customer engagement.
Collaborate closely with IT and product and channel marketing teams to ensure that marketing platforms are scalable, secure, and deliver real-time data insights.
Continuously evaluate and refine marketing technology stacks, working with vendors and cross-functional teams to optimize data flow, reporting capabilities, and overall platform performance.
Drive initiatives to streamline data integration across marketing, sales, and service functions to ensure unified customer experiences and informed decision-making.
Develop and implement digital marketing strategies that leverage the latest technologies and trends. Campaign Development and Execution. Oversee the design, planning and deployment of integrated marketing campaigns that drive awareness, engagement, and lead generation.
Ensure all campaigns are aligned with business and marketing objectives, brand guidelines, and market needs.
Co-create content strategy and development of marketing content and ensure that the assets build brand equity, are coherent with messaging framework and comply with branding, legal and regulatory guidelines.
Monitor and analyse campaign performance, providing actionable insights to optimize future initiatives. Co-lead technology setup and constantly review and iterate to ensure platform is utilised and optimized according to marketing needs and best practices. Brand Development and Strategic Planning. Collaborate with the Director to develop and implement brand strategies that align with overall business objectives and drive brand equity across the APAC region.
Review and assess regional brand work, ensuring that all communications are aligned with the core brand message and resonate with target audiences.
Lead the adaptation of B2B messaging for consumer audiences, ensuring clarity, engagement, and consistency across all touchpoints (digital, print, events, etc).
Work closely with creatives to develop and refine brand assets, ensuring brand guidelines are adhered to across markets. Content Strategy Development Share best practices and influence regional stakeholders to originate and curate high-quality, strategic content for B2B communication, ensuring content is optimized for multiple platforms (social media, websites, email, events).
Oversee the localization of regional B2B content, collaborating with local teams to ensure consistency and cultural relevance.
Regularly audit content performance and make data-driven recommendations to improve impact and alignment with brand goals. Community Building and Engagement. Oversee the creation of compelling and innovative marketing content across various channels by actively reviewing KOL collaboration.
Guide the influencer program strategy to enhance brand presence and engagement with professional communities. Ensure all marketing materials are consistent with brand messaging and positioning.
Stakeholder Management. Build and maintain strong relationships with internal stakeholders, including senior leadership and cross-functional teams.
Act as the primary liaison between marketing communications and business units, ensuring alignment and trust.
Coordinate with internal IT or event management resources, while directing and managing external agencies to meet shared goals.
Communicate initiative/campaign results and insights to stakeholders, highlighting successes and areas of improvement.
Team Leadership. Manage and coach managers, executives or interns in the team.
Foster a collaborative and high-performance team culture, promoting professional growth and development.
Ensure the team delivers high-quality work that meets or exceeds business expectations. In this role, you'll need. Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 15 years' experience in B2B marketing, with a strong background in digital strategy, content amplification, community building and campaign management in the Asia Pacific region.
In-depth knowledge of marketing technologies, automation platforms, and CRM systems (e.g. Salesforce, HubSpot, Marketo, Pardot), with experience integrating and optimizing these tools to enhance lead generation and customer acquisition.
Demonstrated experience in designing, building, and scaling digital marketing platforms from inception to execution, ensuring they align with both current marketing objectives and future growth needs.
Proficiency in leveraging digital analytics tools (e.g. Google Analytics, Adobe Analytics) to extract insights from customer interactions, providing actionable intelligence to drive personalized marketing efforts.
Ability to lead cross-functional teams in managing large-scale MarTech implementations, ensuring technology investments align with business outcomes, customer experiences, and evolving market trends.
Experience working in tandem with IT, software developers, and vendors to build and optimize marketing systems, ensuring they remain agile, scalable, and aligned with overall business strategies. Substantial work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
Proven track record of successfully leading and growing digital marketing teams.
Exceptional ability to build rapport and trust with stakeholders and business units, in a matrix organisation.
Excellent verbal/written communication and presentation skills.
Up-to-date with the latest trends and best practices in digital marketing.
Self-driven results oriented.
Strong stakeholder and project management skills. Experience in healthcare or technology sectors is an advantage.
Sound like a good fit. Great! Click the "Apply" link to let us know you are interested.
Not the right fitDon't worry,Alignis quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align. Align Technology is a publicly traded medical device company that istransforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners andOrthoCADdigital services. Did you knowAlign is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work these are just some of thethingsemployees say make Align Technology a great place to work.
Applicant Privacy Policies. Review our Applicant Privacy Policies for additional information.
Global Diversity Statement. At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement. Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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