AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
58 Allen Digital Jobs
Marketing Manager.
Allen Digital
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
1. Go-to-Market Plans
- Develop and implement 360 marketing plans for new product (course) launches leveraging Performance, CRM, SEO, Social & Communities, Influencers, Radio, OOH, Print, Flyers, etc.
- Work cross-functionally across Category, Product, Academic and internal Marketing teams to align GTM strategies with business objectives and consumer needs.
- Experiment with creative ideas to generate organic traffic and deliver high quality leads.
2. Value Proposition Development
- Create and articulate clear, compelling value propositions for our courses and offerings.
- Work closely with Category, Product, and Faculty to understand course features and benefits, and translate them into customer-centric messaging.
3. Cross-Functional Collaboration: Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
4. Campaign Management and Performance Tracking
- Monitor business trends and adapt campaigns based on spikes & dips in sales.
- Track and analyze campaign metrics, providing actionable insights and recommendations.
5. Market Understanding
- Develop a strong understanding of student needs, preferences, and behaviors.
- Use data-driven insights to inform strategy and enhance marketing effectiveness.
- Stay abreast of competitions offerings and marketing tactics.
Skills:
- Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.
- Strong problem-solving abilities and a results-oriented mindset.
- Exceptional analytical skills - using insights to shape marketing strategies.
- Ability to multitask effectively while being highly organised in a fast-paced environment.
- Excellent communication & interpersonal skills, with the ability to collaborate across teams.
- Ability to deal with ambiguity without losing attention to detail.
- Comfortable speaking in English and Hindi.
Qualifications:
- MBA with 6-8 years of experience in Marketing on consumer brands.
- Hands on experience building activations across digital and offline channels.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Marketing Manager roles with real interview advice
What people at Allen Digital are saying
What Allen Digital employees are saying about work life
based on 62 employees
Flexible timing
Monday to Friday
Within city
Day Shift
Allen Digital Benefits
View more benefits
Compare Allen Digital with
TCS
Compare
Accenture
Compare
Wipro
Compare
Cognizant
Compare
Capgemini
Compare
HDFC Bank
Compare
Infosys
Compare
ICICI Bank
Compare
HCLTech
Compare
Tech Mahindra
Compare
Genpact
Compare
Teleperformance
Compare
Concentrix Corporation
Compare
Axis Bank
Compare
Amazon
Compare
Jio
Compare
iEnergizer
Compare
Reliance Retail
Compare
IBM
Compare
LTIMindtree
Compare
Similar Jobs for you
Customer Experience Lead"> Customer Experience Lead
8-10 Yrs
Bangalore / Bengaluru
Customer Insights Manager"> Customer Insights Manager
3-7 Yrs
Bangalore / Bengaluru
Customer Insights Lead"> Customer Insights Lead
3-7 Yrs
Bangalore / Bengaluru
Share an Interview