Junglee Games - Associate Director - Product Marketing (8-12 yrs)

As the Associate Director - Product Marketing at Junglee Games, you will play a pivotal role in driving user growth, optimizing engagement, and ensuring strategic alignment across our products. This role requires a creative, data-driven marketer with a strong background in growth experiments, product positioning, go-to-market (GTM) strategy, and customer engagement campaigns. You will lead initiatives to boost user acquisition, reduce churn, and help scale our product offerings.

We are Asia's fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organization. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate. We are driven by our strong value system, which encompasses an obsession with data, a hustler's attitude, an owner's mindset, leading with love, and embracing change. -

Responsibilities:

1. Growth Experiments:

- Develop, execute, and optimize user growth initiatives to drive conversion , engagement & monetisation on the platform

- Collaborate with cross-functional teams to design growth experiments, analyze results, and implement scalable solutions

2. Product Engagement & Retention:

- Create and execute GTM strategies for new products, features, and campaigns that drive user adoption and engagement.

- Build and manage in-app campaigns to increase user interaction and loyalty.

- Design data-driven lifecycle programs to target and engage users, aiming to reduce churn and maximize long-term engagement

3. Strategy & Stakeholder Collaboration:

- Partner with Product, Data, and Design teams to ensure alignment on growth and engagement goals.

- Monitor industry trends, competitive landscape, and user insights to inform product marketing strategies.

- Drive alignment on performance metrics, KPIs, and reporting processes to continuously evaluate campaign effectiveness and growth experiments success

4. Campaign Management:

- Lead end-to-end in-app campaigns that resonate with target audiences, ensuring strategic timing and relevance.

- Develop messaging, positioning, and content strategy for products across various platforms and channels.

- Oversee creative direction, messaging consistency, and brand voice for engagement initiatives inside the product

Requirements:

- 5+ years of experience in product marketing, growth marketing, or a similar role in the gaming or B2C space while demonstrating strong leadership skills.

- Proven track record in leading growth experiments, with experience in A/B testing and user lifecycle optimization.

- Strong understanding of GTM strategy, customer segmentation, and marketing analytics.

- Excellent analytical, communication, and project management skills.

- Ability to thrive in a fast-paced environment and adapt quickly to change.

What Junglee Games offers for this role:-

Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.

Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry. In-depth understanding of the gaming ecosystem.

Competitive compensation and incentives. Excellent work environment, great culture, and global exposure.

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars. Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games.

We focus on creating exhilarating and immersive gaming experiences and also incorporate social features to promote interaction and competition among players. Our games are available on multiple platforms, including web browsers, and Android and iOS devices. Since our inception, we have drawn 700+ of the world's most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood's biggest hits, including the movie Avatar. Junglee Games is not just a gaming business.

It is a blend of data science, innovation, cutting-edge technology, and, most importantly, a value-driven culture that is creating the next set of conscious leaders. An equal-opportunity employer, Junglee Games has been certified as a Great Place to Work for four years in a row. We celebrate diversity and are committed to creating an inclusive environment for all our employees. Junglee Games has received various accolades for its contribution to the online gaming space. The company continues to innovate and develop new games, expanding its presence in the global gaming market.

Website: https://www.jungleegames.com/

LinkedIn: https://www.linkedin.com/company/junglee-games