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Content Specialist
1-2 years
Warangal, Hyderabad / Secunderabad, Nizamabad
1 vacancy
Content Specialist
Advance Auto Parts
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
The eCommerce Merchandising Specialist is multi-faceted and passionate about our customers and products. You will join a team whose mission is to optimize the customer path to purchase across our websites. You will analyze customer data to understand buying patterns and preferences. These insights will drive conversion with effective product content, optimal placement, relevant results, product recommendations, or engaging promotions.
eCommerce Merchandisers are strong collaborators, partnering closely with our Merchandising, Product Management, and Marketing teams to provide data-backed recommendations and insights.
You will have a transformational mindset because eCommerce evolves constantly, requiring you to stay up-to-date on SEO and eCommerce best practices. You make data-driven decisions, communicate clearly, and work with speed across large-scale sites with differing customer channels. You identify opportunities, suggest improvements, and have a high sense of ownership over your work.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Other duties may be assigned. Role may be tailored to focus on one core capacity depending on business need.
Product and Category Page Content Optimization:
- Partner with Merchandising or PIM Teams to ensure complete and accurate product content and digital assets are collected from vendors and other relevant sources.
- Create SEO-optimized product titles, bullets, and descriptions through keyword research and listing audits to drive online sales.
- Generate SEO copy for category pages using tools to determine keywords and partner with our SEO team to ensure accuracy and measure sales impact.
- Identify missing critical data elements and obtain missing information, such as digital images for specific products or catalog data.
- Recommend continuous improvements to improve content visibility.
- Communicate or provide critical insights for periodic business meetings with internal and external stakeholders.
- Utilize Google Analytics to monitor content impacts and identify areas of improvement.
- Develop and maintain appropriate documentation as required to understand each teamrole in the process.
Site Promotions
- Partner closely with eCommerce, Product, and Marketing managers to ensure seamless rollover and promotional execution on site pages, across Retail and B2B channels.
- This may include specific promotional placements or full-page experiences that utilize a content management system.
- Maintain close visibility to upstream marketing calendar and site-specific calendars. Communicate with all stakeholders to ensure flawless execution.
- QA staged experiences. Communicate to stakeholders or open tickets as defects arise.
- Measure impact and outcome, provide data backed feedback on performance and what good likes like.
Site Search, Recommendation, and Assortment
- Partner with Site Search Manager to drive continuous site search conversion improvement through browse-boost, redirect, or term query rules A/B testing.
- Resolve zero search opportunities through redirects, assortment selections, or gap communication.
- Develop expertise in search and recommendation console functionality. Assist in execution of product enhancements, tests, ticket resolution and follow-up.
- Document assortment selection process, triggers, and levers. Refine assortment as needed for legal compliance or business need.
- Respond to internal customer inquires on search, recommendations, or assortment.
QUALIFICATIONS, SKILLS, COMPETENCIES
- Passion for customers and data driven decision making. Adaptability and change agency.
- Familiarity with effective SEO content and site revenue optimization best practices.
- Experience with Google Analytics (GAU or GA4), Quantum Metrics, Adobe Omniture, or similar eCommerce KPI platform
- Required: Microsoft Office Suite experience
- Required: Excel Experience: VLOOKUP, Pivot, Basic Functions, Concatenate, etc.
- Preferred: Experience with JSON, Web CMS, Site Reviews, SEO, and Site Search platforms.
- Preferred: Automotive knowledge (professional, hobbyist, or enthusiast)
EDUCATION AND EXPERIENCE
- BachelorDegree; and
- 1-2 years eCommerce experience; or
- Equivalent combination of education and/or experience
Employment Type: Full Time, Permanent
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What people at Advance Auto Parts are saying
Content Specialist salary at Advance Auto Parts
reported by
3
employees
with 3-4
years exp.
₹10
L/yr - ₹12
L/yr
80%
more
than the average Content Specialist Salary in India
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What Advance Auto Parts employees are saying about work life
based on 100 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Advance Auto Parts Benefits
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