Digital Marketing Specialist (SEO/SEM/Content)

About Gyrus.ai:At Gyrus.ai, we enable businesses to unlock the full potential of AI and Machine Learning by addressing challenges like fragmented data, incomplete datasets, and asynchronous logging. Our cutting-edge technologies drive accuracy, precision, and business success.
We are looking for a Digital Marketing Specialist to drive our online presence and amplify our impact through strategic SEO, SEM, and content marketing. If you are passionate about crafting effective digital campaigns and optimizing content for performance, we want to hear from you!
Role Overview:As a Digital Marketing Specialist at Gyrus.ai, you will focus on increasing brand visibility, driving high-quality traffic, and generating leads through SEO, SEM, and engaging content strategies. You will collaborate closely with cross-functional teams to execute campaigns that align with our mission to revolutionize AI adoption.
Key Responsibilities:Search Engine Optimization (SEO):

• Conduct comprehensive keyword research to identify high-impact keywords relevant to AI/ML solutions.
• Optimize website content, metadata, and structure for on-page SEO to improve organic search rankings.
• Develop and execute off-page SEO strategies, including backlink building, guest posts, and outreach.
• Perform technical SEO audits to identify and resolve issues affecting website performance.
• Monitor and analyze SEO metrics using tools like Google Analytics, SEMrush, or Ahrefs.

Search Engine Marketing (SEM):

• Plan, create, and manage paid advertising campaigns on Google Ads, Bing Ads, and other relevant platforms.
• Optimize campaigns to achieve key performance metrics (CPC, CTR, ROAS, conversions).
• Conduct A/B testing of ads, landing pages, and targeting strategies to maximize ROI.
• Monitor ad spend, budgets, and campaign performance to ensure alignment with business goals.

Content Strategy & Development:

• Collaborate with subject matter experts to create compelling, SEO-friendly content such as blogs, whitepapers, case studies, and website copy.
• Develop and execute a content calendar to ensure consistent content publication aligned with target keywords and audience needs.
• Optimize existing content for performance, readability, and relevance to enhance traffic and engagement.
• Leverage storytelling techniques to explain complex AI/ML concepts to non-technical audiences.

Performance Monitoring & Reporting:

• Track key metrics, analyze campaign performance, and generate regular reports for SEO, SEM, and content marketing activities.
• Use data-driven insights to optimize strategies and identify areas for improvement.
• Stay updated on the latest trends, tools, and technologies in digital marketing.

Required Skills:

• Proven experience in SEO/SEM and content marketing, preferably in a technology-driven environment.
• Strong understanding of Google Analytics, Google Ads, Search Console, and tools like SEMrush, Ahrefs, or Moz.
• Ability to develop and execute end-to-end SEO strategies to improve organic search rankings and traffic.
• Experience managing PPC campaigns across platforms like Google Ads with a focus on maximizing ROI.
• Exceptional content creation and optimization skills with a focus on engaging and converting target audiences.
• Basic understanding of HTML, CSS, and website optimization principles.
• Excellent analytical skills to interpret data, measure performance, and drive strategy.
• Strong written and verbal communication skills.

Preferred Skills:

• Experience working with AI/ML or technology-based companies.
• Knowledge of content management systems (CMS) such as WordPress.
• Familiarity with social media advertising (LinkedIn, Twitter, etc.) to complement SEO/SEM efforts.
• Experience with email marketing platforms and campaign strategies.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related fields.
• 2-7 years of experience in SEO/SEM and content marketing.

Perks & Benefits:

• Fully Remote Role: Flexibility to work from anywhere.
• Short Foreign Travel Opportunities: Occasional business travel to the US for client discussions and project needs.
• Sponsored Certifications: Financial support for professional certifications in Google Analytics, SEO/SEM, or content marketing.
• Learning & Development: Access to relevant training programs and platforms to advance your career.
• Innovative Work Culture: Work in a collaborative, dynamic environment that values creativity and innovation.
• Career Growth: Opportunities to grow and take ownership of high-impact projects.
• Competitive Compensation: Yearly performance-based incentives.
• Work-Life Balance: Supportive policies to help you achieve a healthy work-life balance.

If you're passionate about digital marketing and want to work on impactful projects in the rapidly evolving world of AI/ML, join us at Gyrus.ai and take your career to the next level! Apply Now and Help Us Shape the Future of AI Adoption!