I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Analytics Insights


Designation: I&F Decision Sci Practitioner Sr Analyst


Qualifications:Any Graduation


Years of Experience:5 to 8 years


What would you do?
Data & AIAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.


What are we looking for?

3+ years' experience, with prior experience in CRM, Digital campaign and content analysis, insights & reporting

Expert knowledge of excel

Proven experience in marketing analytics, data analysis, or a similar role.

Strong problem-solving skills and attention to detail

Good communication skills with ability to manage client-facing responsibilities

Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision

Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams

Ability to wrangle data to generate meaningful insights to answer key business questions

Ability and experience in storytelling with data and create a coherent story to answer business questions

Deep experience on storytelling using PowerPoint

Deep experience and understanding of marketing domain

Deep understanding of Marketing KPIs

Certification in Adobe/Google Analytics or data visualization tools

Understanding of technologies & principles required for implementation of AB Test

Roles and Responsibilities:

Analyze marketing data from various sources to identify key insights and trends

Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions

Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders

Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope

Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders

Analyze analytics project requirements, create project prioritization & delivery plans

Liaise with onshore and in-market analytics leads for project plan execution

Ensure projects delivered adheres to quality & delivery timelines as per contractual SLAs

Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends

Qualifications
Any Graduation