Upload Button Icon Add office photos
filter salaries All Filters

19621 Accenture Jobs

Marketing Engagement Analyst

3-5 years

Mumbai

Marketing Engagement Analyst

Accenture

posted 11d ago

Job Role Insights

Flexible timing

Job Description

Skill required: Marketing Operations - Account Management



Designation:
Marketing Engagement Analyst



Qualifications:
Any Graduation



Years of Experience:
3 to 5 years



What would you do?
  • The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment.
  • This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives.
  • By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Channel Strategy Manager - B2B2CEducation
  • Bachelor's degree in Business Administration, Marketing, or a related field; MBA or equivalent is preferred.
  • 5-7 years of experience in channel strategy, sales, or marketing, with a focus on B2B2C models.
  • Proven track record of developing and implementing successful channel strategies.
  • Experience in managing partnerships and cross-functional teams.
  • Familiarity with digital and traditional channel dynamics.
  • Skills & Competencies
  • Strong understanding of channel management principles, particularly within the B2B2C framework.
  • Proficiency in data analysis tools and CRM systems to assess channel performance.
  • Knowledge of digital marketing and e-commerce platforms.
  • Project management skills, with experience in executing cross-functional initiatives.
  • Financial acumen to manage budgets and evaluate channel ROI.
  • Strategic thinking and problem-solving abilities.
  • Excellent communication and negotiation skills.
  • Strong interpersonal skills to build and maintain effective partnerships.
  • Ability to adapt and respond to a dynamic market environment.
  • Leadership skills with a focus on collaboration and influence.



    What are we looking for?
  • Campaign Planning
  • Digital Marketing Campaigns
  • Problem-solving skills


    Roles and Responsibilities:
  • Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs.
  • Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies.
  • Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy.
  • Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives.
  • Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities.
  • Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem.
  • Allocate resources effectively across channels to maximize impact and return on investment.
  • Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms.


    Qualifications


    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

    Accenture Interview Questions & Tips

    Prepare for Accenture roles with real interview advice

    What people at Accenture are saying

    What Accenture employees are saying about work life

    based on 54.6k employees
    65%
    85%
    68%
    76%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
    View more benefits

    Compare Accenture with

    TCS

    3.7
    Compare

    Cognizant

    3.8
    Compare

    Capgemini

    3.7
    Compare

    Infosys

    3.6
    Compare

    Wipro

    3.7
    Compare

    Genpact

    3.8
    Compare

    LTIMindtree

    3.8
    Compare

    Deloitte

    3.8
    Compare

    IBM

    4.0
    Compare

    Nagarro

    4.0
    Compare

    Tech Mahindra

    3.5
    Compare

    Amazon

    4.1
    Compare

    Google

    4.4
    Compare

    PwC

    3.4
    Compare

    NTT Data Information Processing Services

    4.0
    Compare

    Mphasis

    3.4
    Compare

    Ernst & Young

    3.4
    Compare

    HCLTech

    3.5
    Compare

    JPMorgan Chase & Co.

    4.0
    Compare

    Optum

    4.0
    Compare

    Similar Jobs for you

    Marketing E at Accenture Solutions Pvt Ltd

    Bangalore / Bengaluru

    3-5 Yrs

    ₹ 5-7 LPA

    Marketing E at Accenture Solutions Pvt Ltd

    Mumbai

    3-5 Yrs

    ₹ 5-7 LPA

    Senior Analyst at Accenture Solutions Pvt Ltd

    Mumbai

    5-8 Yrs

    ₹ 7-10 LPA

    Marketing E at Accenture Solutions Pvt Ltd

    Mumbai

    3-5 Yrs

    ₹ 5-7 LPA

    Marketing at Accenture Solutions Pvt Ltd

    Bangalore / Bengaluru

    5-10 Yrs

    ₹ 7-12 LPA

    Senior Analyst at Accenture Solutions Pvt Ltd

    Mumbai

    5-8 Yrs

    ₹ 4-9 LPA

    Marketer at 50Fin

    Bangalore / Bengaluru

    1-4 Yrs

    ₹ 2-6 LPA

    Marketing Manager at Pratra Travel Technologies Pvt Ltd

    Bangalore / Bengaluru

    3-7 Yrs

    ₹ 5-9 LPA

    Marketing E at Accenture Solutions Pvt Ltd

    Mumbai

    3-5 Yrs

    ₹ 5-7 LPA

    Market Analyst at India Security

    Bangalore / Bengaluru

    2-5 Yrs

    ₹ 4-7 LPA

    Accenture Mumbai Office Location

    View all
    Mumbai Office
    1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
    400708

    Marketing Engagement Analyst

    3-5 Yrs

    Mumbai

    11d ago·via naukri.com

    S&C GN - T&O - Instructional Design - Manager

    10-13 Yrs

    Gurgaon / Gurugram

    3d ago·via naukri.com

    S&C GN - T&O - Instructional Design - Manager

    10-13 Yrs

    Pune, Gurgaon / Gurugram, Bangalore / Bengaluru

    3d ago·via naukri.com

    Sales Ex - COE - Client Success - AI Application Development

    5-8 Yrs

    Bangalore / Bengaluru

    3d ago·via naukri.com

    Topic Advisory Consultant (L9) Sourcing & Procurement: Indirect Spend

    5-9 Yrs

    Bangalore / Bengaluru

    3d ago·via naukri.com

    Topic Advisory Manager (L7) Sourcing & Procurement: Indirect Spend

    10-15 Yrs

    Bangalore / Bengaluru

    3d ago·via naukri.com

    Procurement Practice Associate Manager

    10-14 Yrs

    Bangalore / Bengaluru

    3d ago·via naukri.com

    S&C GN - T&O - Instructional Design - Manager

    10-13 Yrs

    Mumbai, Pune, Gurgaon / Gurugram

    3d ago·via naukri.com

    S&C Global Network - AI - CFO & EV - Treasury & EPM Analytics

    5-10 Yrs

    Gurgaon / Gurugram, Bangalore / Bengaluru

    3d ago·via naukri.com

    S&C GN - T&O - Instructional Design - Manager

    10-12 Yrs

    Mumbai, Gurgaon / Gurugram, Bangalore / Bengaluru

    3d ago·via naukri.com
    write
    Share an Interview