Func & Ind Intelligence Senior Analyst

Skill required: Marketing Operations - Account Management



Designation: Func & Ind Intelligence Senior Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
Role Purpose:The Global Marine and Energy Offer Manager is responsible for shaping bp's global offer portfolio within the marine and energy sectors, ensuring it aligns with customer needs, market opportunities, and bp's strategic vision. This role is pivotal in driving revenue growth, enhancing customer satisfaction, and embedding sustainability into bp's offerings.Role requires Offers Managers

Experience in leading cross-functional teams in a complex, matrixed environment.

Proven track record of embedding sustainability into commercial strategies.Education:

Bachelor's degree in Business Administration, Marketing, Engineering, or a related field (required).

Master's degree in Business Administration (MBA) or a relevant advanced degree (preferred).In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.



What are we looking for?
Technical Skills:

Strong understanding of the marine and energy industries, including operational, commercial, and regulatory aspects.

Proficiency in data-driven decision-making, including advanced use of market research tools and analytics platforms.

Expertise in offer development methodologies and frameworks.

Knowledge of sustainability practices and their application in business strategies.Core Competencies:

Strategic Thinking:Ability to develop forward-looking, market-aligned strategies.

Customer Focus:Deep understanding of customer behaviors and needs within the marine and energy sectors.

Stakeholder Management:Proven ability to influence and collaborate across diverse teams and external partners.

Innovation:Creativity in designing offers that differentiate bp from competitors and meet evolving market demands.

Communication Skills:Exceptional ability to articulate strategies and engage with senior leaders, stakeholders, and teams.


Roles and Responsibilities:

Strategic Offer Development:oDevelop and execute bp's offer strategy for the marine and energy sectors, ensuring alignment with company objectives and market demands.oIdentify and address customer needs through tailored solutions, including products, services, and partnerships.

Market Analysis and Insights:oConduct in-depth analysis of market trends, competitor activities, and customer preferences to guide offer innovation.oLeverage data and analytics to anticipate market shifts and adapt offer strategies accordingly.

Cross-functional Collaboration:oWork closely with internal teams, including marketing, product development, operations, and sales, to deliver cohesive and effective offers.oAct as the central point of contact for marine and energy offer strategies across global regions.

Performance Monitoring:oDefine KPIs for offer performance and implement mechanisms to measure success.oUse customer feedback and performance metrics to refine and optimize existing offers.

Sustainability Leadership:oEnsure all offers contribute to bp's sustainability goals, including its net-zero commitment, by embedding green initiatives and solutions


Qualifications

Any Graduation