Marketing Engagement Associate Manager

Skill required: Marketing Operations - Account Management



Designation: Marketing Engagement Associate Manager



Qualifications:Any Graduation



Years of Experience:10 to 14 years



What would you do?
The Customer Marketing Manager will lead Client's customer marketing initiatives, overseeing the development of strategies that foster long-term customer relationships and drive business growth. This role involves managing cross-functional teams, analyzing customer data, and executing marketing campaigns that deliver measurable results. The Customer Marketing Manager will play a pivotal role in ensuring Client's marketing efforts are aligned with customer needs and expectations.Role requires Digital Marketing Ads & Promotion creation/design

Lead the development and execution of customer-focused marketing strategies that align with Client's business objectives.

Oversee the creation of customer-centric content, campaigns, and promotions across multiple channels, including digital, events, and customer communications.

Analyze customer data to segment audiences and personalize marketing efforts, enhancing customer retention and satisfaction.

Manage customer loyalty programs and initiatives designed to increase engagement and maximize lifetime value.

Collaborate with sales, product, and digital marketing teams to ensure a cohesive approach to customer engagement.

Provide leadership and guidance to the customer marketing team, ensuring the effective execution of initiatives.

Monitor and report on key metrics, ensuring the continuous improvement of customer marketing efforts.



What are we looking for?

Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks

Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools.

Technical Skills:oAdvanced proficiency in CRM software and marketing automation tools (Salesforce, HubSpot, etc.).oStrong understanding of data analytics and performance measurement tools (Google Analytics, Tableau, etc.).oExperience in digital marketing strategies and platforms.

Competencies:oLeadership skills with the ability to manage teams and influence cross-functional stakeholders.oStrong analytical and problem-solving skills.oExcellent communication and presentation skills.oStrategic mindset with a focus on customer experience and retention.oProject management expertise, with the ability to oversee multiple campaigns simultaneously.


Roles and Responsibilities:

Develop and implement marketing strategies to promote Client's sustainability initiatives, including environmental responsibility, renewable energy, and social impact projects.

Create content and campaigns that highlight Client's sustainability efforts and communicate the company's goals to a global audience.

Partner with internal teams to ensure consistent messaging and alignment with Client's global sustainability strategy.

Measure and report on the effectiveness of marketing initiatives, ensuring they align with sustainability targets.

Act as a subject matter expert on sustainability trends and best practices, advising on new opportunities for marketing outreach.

Coordinate with local and regional teams to tailor sustainability messaging to diverse global markets.

Monitor competitors and industry trends, providing insights for continuous improvement in sustainability marketing.


Qualifications

Any Graduation