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Accenture

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3.9

based on 52.4k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

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30268 Accenture Jobs

Campaign Management Assoc Manager

Accenture Solutions Pvt Ltd

3.9

based on 52.4k Reviews

10-14 years

₹ 10 - 36.3L/yr (AmbitionBox estimate)

Mumbai

Campaign Management Assoc Manager

Accenture

posted 2d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Salesforce SQL Salesforce Marketing Cloud Desktop Support Sfmc

+ 6 more

Job Description

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Assoc Manager

Qualifications:Any Graduation

Years of Experience:10 to 14 years

Language - Ability:English - Advanced

What would you do?
Requirements:Marketing Automation Strategy execution:

Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud)

What are we looking for?

Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.

Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.

CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.

AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations.

Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators.

Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions.

Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.

Technical Leadership:

Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation:

Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution:

Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics:

Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance:

Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution:

Act as the technical escalation point for SFMC-related issues and

Roles and Responsibilities:

Documentation and Training:

Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends:

Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene:

Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.

Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.

Complete all required reports so that accurate numbers are reported to both client and leadership.

Qualifications
Any Graduation

Employment Type: Full Time, Permanent

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What people at Accenture are saying

3.8

Rating based on 911 Associate Manager reviews

Anonymous · Data Science & Machine Learning in Bangalore / Bengaluru

Likes

Nothing can be mentioned here.

Dislikes

Work life Balance: Hours are not defined Work Culture: Very poor culture Management: Really poor Salary and Benefits: variable pay cut and zero hikes HIS: Very poor for parents Statutory warning: Working in Accenture can be injurious to your health

Read 911 reviews