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Marketing Engagement Specialist

7-11 years

Mumbai

Marketing Engagement Specialist

Accenture

posted 13hr ago

Job Role Insights

Flexible timing

Job Description






Skill required:
Marketing Operations - Customer Insight & Marketing Analytics



Designation:
Marketing Engagement Specialist



Qualifications:
Any Graduation



Years of Experience:
7 to 11 years



What would you do?
As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.



What are we looking for?
  • 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients
  • Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc.
  • Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc.
  • Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques.
  • Working knowledge of Adobe/Google Analytics/GTM
  • Strong problem-solving skills and attention to detail.
  • Good communication skills with ability to manage client-facing responsibilities
  • Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision
  • Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams
  • Certification in Adobe/Google Analytics or data visualization tools
  • Understanding of technologies & principles required for implementation of AB Test


    Roles and Responsibilities:
  • Analyze marketing data from various sources to identify key insights and trends.
  • Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media
  • Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes
  • Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc.
  • Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients.
  • Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations
  • Develop deep functional & industry expertise


    Qualifications


    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

    Prepare for Engagement Specialist roles with real interview advice

    Top Accenture Engagement Specialist Interview Questions

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    What people at Accenture are saying

    Engagement Specialist salary at Accenture

    reported by 1 employee with 13 years exp.
    ₹20.6 L/yr - ₹26.3 L/yr
    176% more than the average Engagement Specialist Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 56.6k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
    View more benefits

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