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Campaign Strategy Specialist

7-11 years

₹ 14 - 23.51L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Mumbai

Campaign Strategy Specialist

Accenture

posted 13d ago

Job Role Insights

Flexible timing

Job Description






Skill required:
Marketing Operations - Customer Insight & Marketing Analytics



Designation:
Campaign Strategy Specialist



Qualifications:
Any Graduation



Years of Experience:
7 to 11 years



What would you do?
As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Role requires Digital Marketing Ads & Promotion creation/designProcess by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.



What are we looking for?
3+ years' experience, with prior experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RExpert knowledge of excelProven experience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsDeep experience on storytelling using PowerPointDeep experience and understanding of marketing domainDeep understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test


Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Analyze analytics project requirements, create project prioritization & delivery plansLiaise with onshore and in-market analytics leads for project plan executionEnsure projects delivered adheres to quality & delivery timelines as per contractual SLAsAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends


Qualifications


Any Graduation

Employment Type: Full Time, Permanent

Read full job description

Accenture Interview Questions & Tips

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Top Accenture Specialist Interview Questions

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What people at Accenture are saying

3.4
 Rating based on 66 Specialist reviews

Likes

Accenture Operations have no pros

Dislikes

Toxic managers Toxic work loads Scary shifts without night shift allowance You are not entitled to take your own leaves Even sick leaves are questioned Forger about hikes, promotions and rewards. This place is only for the people who just agree their bosses and who say no they are in trouble.

  • Salary - Bad
  • +5 more
Read 66 Specialist reviews

Specialist salary at Accenture

reported by 1.1k employees with 5-16 years exp.
₹8.2 L/yr - ₹29 L/yr
72% more than the average Specialist Salary in India
View more details

What Accenture employees are saying about work life

based on 56.6k employees
65%
85%
67%
75%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Accenture Benefits

Free Transport
Cafeteria
Work From Home
Gymnasium
Health Insurance
Soft Skill Training +6 more
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Mumbai Office
1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
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