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S&C Global Network - AI - CDP - Marketing Analytics - Consultant

2-7 years

₹ 6.5 - 45L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Gurgaon / Gurugram

1 vacancy

S&C Global Network - AI - CDP - Marketing Analytics - Consultant

Accenture

posted 23hr ago

Job Role Insights

Flexible timing

Job Description

Marketing Analytics - Customer Data Platforms
Job Location:- Bangalore/Gurgaon/Hyderabad/MumbaiAbout S&C - Global Network (GN) :- Accenture GN's Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling to outperform the competition.


Qualifications


WHATS IN IT FOR YOU?As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.What you would do in this roleA Consultant/Analyst for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

  • Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs
  • Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
  • Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry
  • Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
  • Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
  • Conduct stakeholder interviews and gather business requirements
  • Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
  • Prioritize CDP use cases together with the client.
  • Create a strategic CDP roadmap focused on data driven marketing activation.
  • Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs.
  • Provide hands-on support and platform training for our clients.
  • Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
  • Work with Business Analysts, Data Architects, Technical Architec

  • Employment Type: Full Time, Permanent

    Read full job description

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    What people at Accenture are saying

    3.7
     Rating based on 162 Consultant reviews

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    By far the worst company with the worst management that I have experienced in 12 years of my career. The worst 3 months.. They talk big..look big..but is as hollow as an empty bucket in terms of innovation, growth and employee treatment. Bangalore Management is extremely poor. Especially their senior manager - Abhilash Verghese and..Read More

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    Consultant salary at Accenture

    reported by 2.4k employees with 1-13 years exp.
    ₹9.4 L/yr - ₹34.8 L/yr
    52% more than the average Consultant Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 56.4k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
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