Accenture - Marketing Consultant - Microsoft Dynamics 365 (4-10 yrs)

Key responsibilities will include the following:

- Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.

- Provide expert advice on selecting the most suitable B2B marketing automation platform.

- Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot.

- Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs.

- Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot.

- Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact.

- Develop documentation and training materials to support ongoing platform usage and skill development.

- Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.

- Aside from client delivery, the selected candidate will also drive business development efforts.

Bring your best skills forward to excel at the role:

- Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module).

- Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.).

- Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure).

- Basic to advance level of understanding and knowledge in Power Apps, Power Automate.

- Proficient in marketing research and analysis.

- Excellent oral and written communication skills.

- Creating and maintaining client relationships.

- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.