RP Sanjiv Goenka Group - Global Brand Manager - Dr Vaidya's (5-12 yrs)

About RP-Sanjiv Goenka Group:

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 15+ companies, 45,000+ employees with gross assets close to INR 40,355 Cr. The group has been growing at more than 20% p.a. for the last 5 years and wishes to embark on an even more aggressive growth trajectory over the next 5-10-year horizon.

The flagship companies include:

CESC Limited - A Fully Integrated Private Power Utility

Spencer's Retail - India's second largest food-based retailer

First source Solutions - India's Top 3 pure play BPO player

Saregama India - the biggest collection of Indian music

Phillips Carbon Black - India's 2nd largest carbon black manufacturer

Harrisons Malayalam - One of the largest plantation businesses in India

Background - Herbolab India Pvt Ltd.

Dr Vaidya's is a new age Ayurvedic company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation through dedicated practice. Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Net meds, Med life, pharm easy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.).

Learn more on www.drvaidyas.com and www. rpsg.in

Position Summary:

A brand manager is responsible for developing and implementing a brand strategy that sets a brand apart from its competitors and builds a long-term relationship and fosters loyalty with customers. A brand manager is responsible for overseeing any aspect of marketing related to a company's brand and ensuring that all branding decisions ultimately result in stronger sales and brand stickiness/recall. They work on brand strategy, market research, content marketing, digital marketing, social media marketing, and design.

Areas of Responsibility:

1. Owning the brand voice and brand speak at global level.

2. Working on brand growth through the right strategies and plans for brand reputation monitoring.

3. Achieve long-term organizational goals through planning and implementing marketing initiatives.

4. Build brand awareness and propel the company towards its mission and vision.

5. Conducting consumer research and analyzing data for trends, and insights to improve brand salience.

6. Advising multiple teams on branding strategy and messaging/comms.

7. Communicating with cross-functional teams to ensure brand alignment.

8. Managing projects through various stages of development e.g. launches, repositioning, seasonal/thematic campaigns.

9. Managing budgets to support branding efforts.

10. Maintaining relationships with company stakeholders and external stakeholders e.g. agencies, vendors etc.

11. KPI's: Brand awareness (TOMA), Brand equity, Customer satisfaction (NPS, CSAT), and Market share.

12. Candidates with experience in the US Market are preferred.

Qualification:

MBA or equivalent from an institute of repute

Work Experience & Competencies:

1. 6-10 years of experience.

2. Have managed content development for the US audience is a must.

3. Should excel in market research.

4. Consumer insights

5. Digital marketing.

6. Cultural awareness.

7. Strategic planning to enhance brand visibility and loyalty.