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Engaged Employer

Academically

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4.7

based on 27 Reviews

19 Academically Jobs

Influencer Marketing Coordinator

Academically.ai

4.7

based on 27 Reviews

0-3 years

Dehradun

1 vacancy

Influencer Marketing Coordinator

Academically

posted 6mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Healthcare Social Media Marketing Scheduling Marketing Communication Strategic Marketing

+ 1 more

Job Description

About Us:
Academically Global, an Australian healthcare EdTech, is on a mission to empower medical professionals worldwide by helping them advance their careers abroad. With over 3,000 healthcare professionals impacted and operations spanning 75 countries, we re looking for a creative and strategic Influencer Marketing Coordinator to take our brand to new heights.

Job Responsibilities:

Identifying and researching potential influencers: Find and assess influencers in healthcare professions (doctors, pharmacists, medical lab technicians, nurses, dentists, and others) who align with our brand.
Developing influencer marketing strategies: Create and implement influencer marketing plans that align with the company s goals.
Building relationships with influencers: Cultivate strong relationships with influencers via social media, email, and phone.
Negotiating influencer partnerships: Handle negotiations with influencers, including compensation, content deliverables, and campaign goals.
Coordinating influencer campaigns: Manage end-to-end influencer campaigns, ensuring brand alignment, scheduling posts, and tracking performance.
Measuring campaign success: Analyze the effectiveness of influencer campaigns, focusing on engagement rates, click-through rates, and conversions.
Collaborating with other departments: Work closely with marketing, social media teams, and leadership to ensure influencer campaigns align with overall strategy.
Staying up-to-date with trends: Keep up with the latest influencer marketing trends to optimize current campaigns and identify new opportunities.

Requirements:

UG/PG degree in Healthcare or marketing, communications or a related field.
1-3 years of relevant work experience in influencer marketing, digital content, or social media.
Familiarity with Instagram, Facebook, Telegram, and YouTube.
Freshers with a background in digital marketing or content creation are welcome to apply.
Strong communication, persuasion, and listening skills.
Ability to work independently, take ownership, and build processes from scratch.
Start-up experience preferred but not required.
High attention to detail and results-driven mindset.
Ability to thrive in a healthcare EdTech start-up environment with minimal supervision.

Expectations from the Candidate:

Versatile Content Creation: Apart from managing influencer marketing, the candidate should be able to create engaging video content when needed. This includes conceptualizing, filming, and editing videos that align with the brand s goals.
Proactive Approach: Be a self-starter who takes initiative in identifying new influencer opportunities, developing marketing strategies, and producing high-quality video content that drives engagement.
Creative and Strategic Thinking: Combine creativity with strategic marketing skills to deliver influencer campaigns that resonate with the target audience while ensuring brand consistency across platforms.
Collaborative Mindset: Work closely with the marketing, social media, and other teams to ensure all influencer and video content initiatives are in sync with the broader company strategy.
Adaptability: Be ready to juggle influencer marketing responsibilities and video content creation based on the campaign s needs and the company s objectives.
Continuous Learning: Stay informed about new trends in influencer marketing and video production, adapting strategies as needed to stay ahead in a competitive digital landscape.