An influencer marketing manager identifies and activates influencers in product or service promotions, handles relationships with those influencers, negotiates deals, and measures performance relative to brand goals
To practice this particular job, one needs knowledge of the trends in social media, good communication skills, and a sense of measuring campaign ROI
It allows brands to connect with new audiences in a more authentic way through their reach and credibility
It brings influencer marketing managers to the very frontline of industries in which word-of-mouth and social proof greatly influence consumer decisions