A PPC Specialist is a person who brings targeted traffic to a website from paid advertising activity
The professional will optimize ad copy, bidding strategy, and landing pages in places such as Google Ads or Bing Ads to ensure the maximum number of visitors will convert and that the ROI will be great
This delivers an agile analytical mindset, tracking performance, adjusting the bids for better performance, and further refining targeting
PPC specialists drive visibility and growth for businesses quickly through continuous testing and iteration
With skills in budget management and measurable returns