Pay Per Click Executive

Key Responsibilities:

1. Campaign Strategy and Planning:

• Develop, execute, and manage comprehensive PPC strategies for Google Ads, YouTube, and other platforms to increase traffic and conversions.
• Align campaigns with eCommerce sales goals, seasonal promotions, and product launches.

2. Keyword Research and Optimization:

• Conduct thorough keyword research to identify high-value search terms for paid campaigns.
• Implement keyword match types, negative keywords, and optimize bids to improve search ad performance.

3. Ad Creation and Optimization:

• Write and optimize compelling ad copy for various ad formats (search, display, video) to drive higher CTR and conversion rates.
• Continuously A/B test ad copy, landing pages, and bidding strategies.

4. Campaign Monitoring and Performance Analysis:

• Track daily and weekly KPIs (CTR, CPC, ROAS, conversion rates) and adjust campaigns for optimal performance.
• Provide regular campaign performance updates and insights to stakeholders.

5. Budget Management:

• Manage PPC budgets and allocate spend efficiently across campaigns to maximize ROI.
• Monitor and control costs, optimizing campaigns for cost-effectiveness.

6. A/B Testing:

• Set up and manage A/B testing for ad copy, landing pages, and bidding strategies.
• Analyze results and implement changes to continuously improve campaign performance.

7. Competitor and Market Analysis:

• Monitor competitor PPC strategies and industry trends.
• Analyze competitor performance and identify opportunities for improvement.

8. Landing Page Optimization:

• Collaborate with the design and development teams to ensure landing pages are optimized for PPC traffic and conversions.
• Implement data-driven optimizations based on performance data.

9. Reporting and Data Analysis:

• Generate detailed performance reports using Google Ads and Google Analytics.
• Utilize advanced Excel skills and Google Data Studio to create visual, actionable reports for leadership.

10. Collaboration with Cross-Functional Teams:

• Work closely with SEO, content, and product teams to ensure alignment in marketing efforts.
• Share insights with the sales and design teams to optimize customer experience.

Position: PPC Executive
Experience: 3 to 5 years
Eligibility:

• Education: Any Graduate
• Skills: Excellent verbal communication skills
• Location: JP Nagar 2nd Phase, Bangalore
• Shift Timings: 9:00 AM to 6:00 PM(Monday to Friday)